Updated 2025

Advertising and Sponsorship in Clinician’s Brief

Clinician’s Brief is an educational resource supported by sponsors and advertisers that align with the Clinician’s Brief’s mission of accurately and responsibly guiding the most critical decisions in veterinary practice.

All advertising is subject to the approval of Clinician’s Brief (and parent company, Instinct Science), which reserves the right to cancel or reject any advertisement at any time for any reason. The judgment of the suitability of advertisements is at the sole discretion of Clinician’s Brief. Advertisers are responsible for ensuring compliance with all applicable regulations and laws, including FDA marketing regulations.

Clinician’s Brief does not inherently endorse any product or organization advertised across its properties. The appearance of an advertisement in Clinician’s Brief and Instinct Science properties is neither a guarantee nor an endorsement of the product or advertising claims. Clinician’s Brief is not responsible for the content promoted in an advertisement.

Baseline guidelines for acceptance of an advertisement include:

1. Messaging should not promulgate or endorse any extra-label drug claims or protocols.
2. Clinical product claims should be supported by clinical, and preferably, peer-reviewed evidence.
3. A product must not violate FDA, CDC, or other regulatory or advisory recommendations, regulations, or guidelines.
4. Nutritional products and diets should adhere to the tenets promoted by the WSAVA Global Nutrition Committee, including the use of AAFCO feeding trials or tests, the presence of board-certified clinical nutritionists on staff, and the availability of accessible peer-reviewed studies published in journals deemed reputable by the Clinician’s Brief editorial team.
5. Promotions and advertisements of controlled substances should be substantiated by evidence of clinical efficacy and safety studies.
6. Unless clinically relevant, brachycephalic breeds (eg, pug, bulldog) should be avoided in creative assets. These breeds are prone to significant health issues due to their anatomy, and their prominent use in marketing may inadvertently encourage demand without awareness of associated welfare concerns.

Advertisements or sponsorships that meet most but not all of the above guidelines may be permitted on a limited basis and subject to Clinician’s Brief’s internal and/or board-certified specialist peer-review process prior to approval.

If, for any reason, Clinician’s Brief deems appropriate or necessary, whether for patient safety, professional misconduct, company reputation with our valued audience, or other reasons, Clinician’s Brief may convene a scientific advisory review to determine if a company, product, or advertisement is acceptable for promotion in Clinician’s Brief or Instinct Science properties.