Expert Tips for Strategy, Marketing, and Sales Teams

As a B2B veterinary marketer, you likely have a strong understanding of the marketing funnel. But are you fully leveraging each stage in your strategy? Is the drive to acquire new top-of-funnel leads consuming most of your time? Or perhaps the pressure to grow your database is pulling your attention away from equipping your sales […]

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The VetMedux team fielded an industry survey in June 2024 to collect market insights to support our industry partners like you with data-driven decision making. The goals of this survey were to: The survey was completed by 486 veterinary professionals. Breakdown by Practice Type Breakdown by Job Role In this blog, we’ll review the most […]

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Over the years, email marketing has evolved significantly. Advancements in audience targeting and automation have made it an even more powerful tool for delivering the right message at the right time. In the veterinary industry, Clinician’s Brief has led the charge in harnessing these advancements, excelling in identifying and targeting highly specific audiences based on […]

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Webinars are an effective way to drive a high volume of quality leads for B2B veterinary products. However, many sales and marketing teams stop working these hard-earned leads before they become sales opportunities. In this blog, we’ll review how to make the most of your webinar leads before, during, and after your broadcast. Why Do […]

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Email has long been a cornerstone of campaigns for B2B veterinary marketers, and it still is. But today, we have the tools to do email better and can say goodbye to mass mailings (aka the spray and pray approach). So, let’s look at how you can use email automation to send targeted and personalized messages that nurture […]

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In this post, learn the stages of the buyer's journey and consider how you can create meaningful connections with veterinary prospects at each stage.

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Recently, we surveyed the changes to the landscape of marketing key performance indicators (KPIs). The big takeaway: Vanity metrics are OUT, and engagement metrics are IN. Now, let’s look at the strategy and tactical execution for improving your engagement KPIs. The Role of Audience Selection in Improving Engagement Our emphasis on historic metrics such as […]

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The landscape of marketing KPIs is very different in a cookie-less world. From the disappearance of third-party cookies and the iOS changes that have altered the value of email open rates to the zero-click content on Google that impacts our visibility and marketing attribution, the way B2B veterinary marketers evaluate performance is in a paradigm shift. It’s an exciting […]

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Veterinary technicians and nurses play a critical role in modern veterinary practices. Under the supervision of a veterinarian, they perform a wide variety of tasks, including recording patient history, assisting in surgery, performing tests and laboratory procedures, administering clinical care, advocating for patients, educating pet owners, and more. Because of their integral role in the […]

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As a B2B veterinary marketer, you know content planning works differently in our industry. We’ve got conferences, awareness days, and a few other industry-specific considerations. So, let’s focus on how to be proactive and strategic with content planning. We’ll go step-by-step through your content creation and distribution plan. Plus, we’ll dig into the nuances of […]

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Industry awareness holidays are full of marketing potential. Haven’t you noticed that your post about #NationalPuppyDay outperforms everything else on your social media pages? You’re not alone. Industry awareness holidays, such as National Veterinary Technician Week, are popular with veterinary professionals. So, are you ready to start celebrating? Use these tips to expand your reach […]

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Your pallets are wrapped. Your product launch brochures are back from the printer. And your team is getting hyped for the veterinary show season! You’re gearing up for the upcoming conferences like a boss. Now, it’s time to ensure all your hard work pays off. Use these lead-generation best practices to score fresh leads this […]

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The job of content creator is not for the faint of heart, as B2B veterinary marketers know all too well. The content engine is a hungry, complex beast, and you have to decide what to feed it next, which often comes with questions like: What topics will resonate?  What formats will veterinarians gravitate toward?  How can the […]

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If you missed our webinar for B2B veterinary industry marketers, don’t worry! You can catch it on-demand here. Or just read on for a recap of the highlights.  If this webinar is news to you, here’s some context: This fall, the team behind Clinician’s Brief hosted a special webinar on the current state of our industry […]

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Are you ready for your next B2B product launch? Print this step-by-step checklist to guide the execution of your next campaign. Whether you’re gearing up for a large-scale product announcement or a smaller marketing push, this checklist will help you work through it all.  Download the PDF version of the B2B product launch checklist here. […]

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Brief Studio, the new content strategy and performance marketing division of VetMedux™ (formerly Brief Media), is here to help create modern campaigns that really work.

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Key opinion leaders (KOLs) are a surefire way to take your B2B veterinary content to a highly credible level. Some brands may cultivate their KOLs, while others will choose to work with veterinary KOLs already well-known in the industry. But either way, tapping into the credibility and reach of key opinion leaders is always an […]

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To buy? Or not to buy? Not all email lists are created equal. Consider these FAQ before you purchase your next email list.

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Individual learning is great. But team-based learning is better for veterinary teams. See how to create materials that support the whole care team.

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Would you like to market to pet owners, but your budget doesn’t allow for pricey direct-to-consumer campaigns? You’re far from out of options! We’ve got 6 creative ways to market to pet owners that help veterinarians and save you the million-dollar TV ad spots. But first, let’s set the stage. If there’s one thing to […]

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Static content can work well, but interactive content can often work better at catching the eyes of your audience. More than 80% of marketers surveyed by the Content Marketing Institute agreed. And honestly, we can’t disagree either. Add the fact that veterinarians love quizzes, comments, and contests, and you have a strong case for creating […]

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Congrats! You did it. You made it through the two biggest conferences of the year. Now comes the fun part: turning the sea of veterinary conference leads you gathered into sales-ready opportunities. Use these tips to make sure they all get a world-class follow-up. 1. Identify where each lead is in your funnel. Review and […]

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We know you’re hustling like Buzz Lightyear preparing for a visit from Star Command, creating your 2023 conference content. But do you know what you’ll do with it after the pallets have gone home? After the hype of Mickey and the dazzle of Vegas have faded? Do you close the curtain on the content you […]

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