If you missed our webinar for B2B veterinary industry marketers, don’t worry! You can catch it on-demand here. Or just read on for a recap of the highlights.  If this webinar is news to you, here’s some context: This fall, the team behind Clinician’s Brief hosted a special webinar on the current state of our industry […]

Read the article

Are you ready for your next B2B product launch? Print this step-by-step checklist to guide the execution of your next campaign. Whether you’re gearing up for a large-scale product announcement or a smaller marketing push, this checklist will help you work through it all.  Download the PDF version of the B2B product launch checklist here. […]

Read the article

Brief Studio, the new content strategy and performance marketing division of VetMedux™ (formerly Brief Media), is here to help create modern campaigns that really work.

Read the article

Key opinion leaders (KOLs) are a surefire way to take your B2B veterinary content to a highly credible level. Some brands may cultivate their KOLs, while others will choose to work with veterinary KOLs already well-known in the industry. But either way, tapping into the credibility and reach of key opinion leaders is always an […]

Read the article

To buy? Or not to buy? Not all email lists are created equal. Consider these FAQ before you purchase your next email list.

Read the article

Individual learning is great. But team-based learning is better for veterinary teams. See how to create materials that support the whole care team.

Read the article

Would you like to market to pet owners, but your budget doesn’t allow for pricey direct-to-consumer campaigns? You’re far from out of options! We’ve got 6 creative ways to market to pet owners that help veterinarians and save you the million-dollar TV ad spots. But first, let’s set the stage. If there’s one thing to […]

Read the article

Static content can work well, but interactive content can often work better at catching the eyes of your audience. More than 80% of marketers surveyed by the Content Marketing Institute agreed. And honestly, we can’t disagree either. Add the fact that veterinarians love quizzes, comments, and contests, and you have a strong case for creating […]

Read the article

Congrats! You did it. You made it through the two biggest conferences of the year. Now comes the fun part: turning the sea of veterinary conference leads you gathered into sales-ready opportunities. Use these tips to make sure they all get a world-class follow-up. 1. Identify where each lead is in your funnel. Review and […]

Read the article