As a B2B veterinary marketer, you know content planning works differently in our industry. We’ve got conferences, awareness days, and a few other industry-specific considerations. So, let’s focus on how to be proactive and strategic with content planning. We’ll go step-by-step through your content creation and distribution plan. Plus, we’ll dig into the nuances of […]

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Industry awareness holidays are full of marketing potential. Haven’t you noticed that your post about #NationalPuppyDay outperforms everything else on your social media pages? You’re not alone. Industry awareness holidays, such as National Veterinary Technician Week, are popular with veterinary professionals. So, are you ready to start celebrating? Use these tips to expand your reach […]

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Your pallets are wrapped. Your product launch brochures are back from the printer. And your team is getting hyped for the veterinary show season! You’re gearing up for the upcoming conferences like a boss. Now, it’s time to ensure all your hard work pays off. Use these lead-generation best practices to score fresh leads this […]

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The job of content creator is not for the faint of heart, as B2B veterinary marketers know all too well. The content engine is a hungry, complex beast, and you have to decide what to feed it next, which often comes with questions like: What topics will resonate?  What formats will veterinarians gravitate toward?  How can the […]

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If you missed our webinar for B2B veterinary industry marketers, don’t worry! You can catch it on-demand here. Or just read on for a recap of the highlights.  If this webinar is news to you, here’s some context: This fall, the team behind Clinician’s Brief hosted a special webinar on the current state of our industry […]

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Are you ready for your next B2B product launch? Print this step-by-step checklist to guide the execution of your next campaign. Whether you’re gearing up for a large-scale product announcement or a smaller marketing push, this checklist will help you work through it all.  Download the PDF version of the B2B product launch checklist here. […]

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Brief Studio, the new content strategy and performance marketing division of VetMedux™ (formerly Brief Media), is here to help create modern campaigns that really work.

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Key opinion leaders (KOLs) are a surefire way to take your B2B veterinary content to a highly credible level. Some brands may cultivate their KOLs, while others will choose to work with veterinary KOLs already well-known in the industry. But either way, tapping into the credibility and reach of key opinion leaders is always an […]

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To buy? Or not to buy? Not all email lists are created equal. Consider these FAQ before you purchase your next email list.

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