Clinician’s Brief, the #1 most essential publication* for small animal veterinarians, announces its upcoming relaunch, which will feature new content, functionality, and tools to support veterinary professionals as they navigate the increasingly complex landscape of animal medicine.
For decades, Clinician’s Brief has helped veterinary professionals make the most critical decisions for their patients and practices. Today, veterinarians face cascading crises: Doctor and staff shortages amid a surge in pet ownership, widespread clinician burnout, time famine, and persistent mental health concerns.
To support veterinary professionals as they navigate these modern challenges, Brief Media today announced the upcoming relaunch of CliniciansBrief.com, including new perspectives on real practice issues, brief new content formats, and engaging ways for veterinarians to stay sharp on clinical knowledge.
With the relaunch of Clinician’s Brief, we’re doubling down on our commitment to supporting veterinarians by expanding our content offerings and developing briefer formats that meet veterinarians where they are and support them every day as they make critical decisions for their patients and practices.
Elizabeth Green
Brief Media CEO and Founder
“We know veterinary professionals are facing increasingly complex challenges,” said Elizabeth Green, CEO and founder of Brief Media. “The industry has arguably changed more in the last few years than in the last 2 decades. There’s a constant influx of new information, tools, and techniques, and when you add in challenges like staffing shortages amid rising pet ownership, keeping up becomes a full-time job for already time-starved professionals. With the relaunch of Clinician’s Brief, we’re doubling down on our commitment to supporting veterinarians by expanding our content offerings and developing briefer formats that meet veterinarians where they are and support them every day as they make critical decisions for their patients and practices.”
Clinician’s Brief is part of a suite of products designed to surround and support busy veterinary professionals as they work. The company’s Plumb’s™ products offer point-of-care tools that assist clinicians in diagnosing conditions, prescribing medication, and educating pet owners. Together, these resources comprise an unparalleled support system for the many and evolving challenges facing veterinary professionals.
*According to the 2020 Essential Media Study conducted by Signet Research