November 22, 2013
2 min

Friday, November 22, 2013

New branding symbolizes the veteran print publisher’s evolution into print, interactive, mobile, and nontraditional media

TULSA, OKLAHOMA—Veteran print publisher Educational Concepts, L.L.C., has rebranded itself as Brief Media, signifying an intensified focus on innovation and advancement of its brand products and services.

Brief Media is home to the most valuable publications in veterinary medicine, Clinician’s Brief (@cliniciansbrief) and Veterinary Team Brief (@veterinaryteambrief). As a trusted publisher, and now global media company, Brief Media will provide veterinarians and their teams with valuable resources to grow their skills and continue their education with print, mobile, interactive, and other innovative media outlets. Also, Brief Media will provide its clients new and improved data-driven solutions to connect with the veterinary audience.

“Our first issue of Clinician’s Brief, published in November 2002, embodied a vision of delivering essential, practical information to small animal veterinary professionals in a unique, concise format. While the brand mission remains constant, advances in technology now allow our audience to connect with content through a variety of platforms—anywhere, anytime. With our early print-centric audience, engagements peaked at approximately 240,000 per year; now, with our current, multi-media environments, engagements have grown exponentially to more than 16 million this year alone. Refining our name to coincide with this tremendous growth and new direction more aptly reflects our breadth of products and services.”—Elizabeth Green, President, Brief Media.

The corporate logo has likewise been redesigned to represent Brief Media’s commitment to producing premium content, providing tailored experiences and services to clients, and transcending industry standards in technology and innovation. The company remains focused on its mission to provide small animal veterinary teams the tools they need to develop successful practices, build lasting client relationships, and deliver gold-standard patient care.

“Brief is included in the name of our flagship journal, Clinician’s Brief, and our newest publication brand, Veterinary Team Brief. Our readers enjoy brief accurate, peer-reviewed veterinary content. Our digital presence is growing, and we are thrilled to continue to present compelling, brief content in these formats. This name is a natural progression as we move into the next stage of media publishing.”—Indu Mani, DVM, DSc, FNAP, Editor, Clinician’s Brief.

A corporate website is available at to provide information about Brief Media’s history, company mission, brands, global initiatives, and educational partnerships. Join the conversation #briefmedia.

About Brief Media
Brief Media, an Educational Concepts Company, is a trusted publisher of educational information to veterinary practitioners and their staff and is a valued resource to veterinary marketers. The company’s flagship publication, Clinician’s Brief, is the official publication of the NAVC, with which Brief Media is also a partner. Clinician’s Brief provides practical, clinical information for small animal veterinarians. Its second addition to veterinary literature, Veterinary Team Brief, is a unique from-the-trenches veterinary leadership journal that focuses on implementation of medicine through exceptional communication and professional skills.