Clinician’s Brief Launches Real-Time Notifications for Purchase Intent

July 16, 2020
2 min

The #1 resource for small animal veterinarians announces new Handraiser product aimed to connect professionals with new treatments and technologies

TULSA, OKLAHOMA—Brief Media, publisher of leading veterinary publication and reference brands Clinician’s Brief and Plumb’s Veterinary Drugs, has announced the release of Handraiser, a new product that tracks specific product-buying intent among small animal veterinarians and immediately notifies participating marketers of relevant prospect interest. 

How Handraiser Works

Launched at a time when live events are impossible to attend, the product is designed to convene buyers and sellers in a way that is mutually beneficial to their respective businesses. Handraiser engages veterinarians at multiple points across a 6-month period to gather information on their unique practice needs. Once a veterinarian asks for a demonstration or more information on a given product or treatment, that product brand will be notified. In addition to real-time notifications of interest, Brief Media will also provide recommendations to marketers on engaging specific prospects—often via a face-to-face Zoom meeting or practice-wide virtual lunch-and-learn. 

“We have heard from several of our partners that the lack of live events threatens critical face-to-face communication between veterinarians and sales teams. At the same time, vets are utilizing our continuing education programs at the highest rate in our history—we know they are eager to understand how these new treatments and technologies can lead to better outcomes for pets and their owners,” says Elizabeth Green, CEO and founder of Brief Media. “This product effectively acts as a matchmaker to connect vets with needed products and services.” 

Because Brief Media is the only company in the market with a gated database that provides guaranteed qualified reach for marketers, readers of Clinician’s Brief must register to access expert medical content. 

Handraiser is launching with limited availability. Brief Media believes in real and successful business outcomes for marketers; in the product’s initial phase, Brief Media will be offering Handraiser to only 5 brands to ensure the best possible results for these brands.

“We are excited to launch this new product and connect marketers with new and promising leads. As Handraiser grows through each phase, we look forward to expanding it to additional brands to increase their marketing success.”

Elizabeth Green