Friday, April 13, 2018
Plumb’s® Veterinary Drugs Named with Popular Science, Meredith Corp., Hanley Wood Media, and ESPN as Winners
Folio:, the leader in news, insights, and best practices for the magazine and digital publishing industry, named Plumb’s® Veterinary Drugs a winner for their Digital Momentum Award. Citing triple-digit sales growth in 2017, this innovative adaptation of Plumb’s® Veterinary Drug Handbook, the number one resource veterinarians use when prescribing medications, is transforming veterinary care through digital enhancements to trusted content.
Folio: gathered top digital teams and innovative minds in the media and publishing community for The Folio: Digital Awards to spotlight outstanding social media, web, and mobile initiatives. This year’s class of honorees represented those with the most impact in the digital space—each winner, honorable mention, and special award recipient pushed boundaries of digital content, product development, and audience engagement.
Launched in 2015 as a division of Brief Media through a partnership with renowned author Donald C. Plumb, PharmD., Plumb’s® Veterinary Drugs offers the world’s most trusted veterinary drug resource in a digital application accessible to subscribers via desktop, tablet, or mobile device. Created for today’s busy veterinarians and pharmacists, Plumb’s® Veterinary Drugs expands on the foundational book content by offering features exclusive to digital subscribers including up-to-date drug information, quick search functionality, bookmark and notes features for user-specific content, and PDF medication guides for pet owners.
The Plumb’s® Veterinary Drugs 2017 marketing campaign centered on the application’s largest competition: the printed book. Market research indicated that busy veterinarians needed to understand how this new tool would ultimately save time in clinical practice and offer improved patient care with up-to-date information. Featuring messages and images relating to “saving time” and “improving accuracy,” Plumb’s® Veterinary Drugs saw explosive 170% growth in individual subscription revenue and over 200% growth in corporate subscriptions. In addition, this product has expanded Brief Media’s market share, previously focused on small animal veterinarians, to include pharmacists and corporate pharmacy companies like CVS and Walgreens among their growing list of clients.
“The achievement in Digital Momentum honors the application of our content in new media with the same core guarantee to our readers,” stated Natalie Williams, Chief Operating Officer of Brief Media. “As our user-base grows in different dimensions, we find it our duty to continue to deliver authoritative, applicable content where and when our audience needs it most.”