As a B2B veterinary marketer, you likely have a strong understanding of the marketing funnel. But are you fully leveraging each stage in your strategy? Is the drive to acquire new top-of-funnel leads consuming most of your time? Or perhaps the pressure to grow your database is pulling your attention away from equipping your sales […]

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The VetMedux team fielded an industry survey in June 2024 to collect market insights to support our industry partners like you with data-driven decision making. The goals of this survey were to: The survey was completed by 486 veterinary professionals. Breakdown by Practice Type Breakdown by Job Role In this blog, we’ll review the most […]

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Over the years, email marketing has evolved significantly. Advancements in audience targeting and automation have made it an even more powerful tool for delivering the right message at the right time. In the veterinary industry, Clinician’s Brief has led the charge in harnessing these advancements, excelling in identifying and targeting highly specific audiences based on […]

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Webinars are an effective way to drive a high volume of quality leads for B2B veterinary products. However, many sales and marketing teams stop working these hard-earned leads before they become sales opportunities. In this blog, we’ll review how to make the most of your webinar leads before, during, and after your broadcast. Why Do […]

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Email has long been a cornerstone of campaigns for B2B veterinary marketers, and it still is. But today, we have the tools to do email better and can say goodbye to mass mailings (aka the spray and pray approach). So, let’s look at how you can use email automation to send targeted and personalized messages that nurture […]

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In this post, learn the stages of the buyer's journey and consider how you can create meaningful connections with veterinary prospects at each stage.

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Recently, we surveyed the changes to the landscape of marketing key performance indicators (KPIs). The big takeaway: Vanity metrics are OUT, and engagement metrics are IN. Now, let’s look at the strategy and tactical execution for improving your engagement KPIs. The Role of Audience Selection in Improving Engagement Our emphasis on historic metrics such as […]

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The landscape of marketing KPIs is very different in a cookie-less world. From the disappearance of third-party cookies and the iOS changes that have altered the value of email open rates to the zero-click content on Google that impacts our visibility and marketing attribution, the way B2B veterinary marketers evaluate performance is in a paradigm shift. It’s an exciting […]

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Veterinary technicians and nurses play a critical role in modern veterinary practices. Under the supervision of a veterinarian, they perform a wide variety of tasks, including recording patient history, assisting in surgery, performing tests and laboratory procedures, administering clinical care, advocating for patients, educating pet owners, and more. Because of their integral role in the […]

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