Brief Studio, the new content strategy and performance marketing division of VetMedux™ (formerly Brief Media), is here to help create modern campaigns that really work.

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Key opinion leaders (KOLs) are a surefire way to take your B2B veterinary content to a highly credible level. Some brands may cultivate their KOLs, while others will choose to work with veterinary KOLs already well-known in the industry. But either way, tapping into the credibility and reach of key opinion leaders is always an […]

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To buy? Or not to buy? Not all email lists are created equal. Consider these FAQ before you purchase your next email list.

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Individual learning is great. But team-based learning is better for veterinary teams. See how to create materials that support the whole care team.

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Would you like to market to pet owners, but your budget doesn’t allow for pricey direct-to-consumer campaigns? You’re far from out of options! We’ve got 6 creative ways to market to pet owners that help veterinarians and save you the million-dollar TV ad spots. But first, let’s set the stage. If there’s one thing to […]

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Static content can work well, but interactive content can often work better at catching the eyes of your audience. More than 80% of marketers surveyed by the Content Marketing Institute agreed. And honestly, we can’t disagree either. Add the fact that veterinarians love quizzes, comments, and contests, and you have a strong case for creating […]

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Congrats! You did it. You made it through the two biggest conferences of the year. Now comes the fun part: turning the sea of veterinary conference leads you gathered into sales-ready opportunities. Use these tips to make sure they all get a world-class follow-up. 1. Identify where each lead is in your funnel. Review and […]

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We know you’re hustling like Buzz Lightyear preparing for a visit from Star Command, creating your 2023 conference content. But do you know what you’ll do with it after the pallets have gone home? After the hype of Mickey and the dazzle of Vegas have faded? Do you close the curtain on the content you […]

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It’s 2023 and content is still king, but he’s probably dancing on TikTok, posting an Instagram reel, or running a series of short videos on YouTube. In other words, he can’t get enough video! And neither can we. While pictures, infographics, webinars, and articles will always have their place, video is the popular new kid […]

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