The Who, What, Where, and When of Audience Segmentation
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored audience segmentation in our post, Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing, in case you want to refresh your knowledge before diving into the finer details. Let’s start by taking a look […]
[Case Study] Benchmark-Busting Campaign Results with the COPE Approach
Go for maximum exposure of your existing content with a cross-channel promotional strategy and see if you don't get Gestalt results too.