Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation.  We explored audience segmentation in our post, Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing, in case you want to refresh your knowledge before diving into the finer details.  Let’s start by taking a look […]

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Go for maximum exposure of your existing content with a cross-channel promotional strategy and see if you don't get Gestalt results too.

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Not all data is created equal. Find out where your data comes from—and which source is most effective for campaign success.

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