To buy? Or not to buy? Not all email lists are created equal. Consider these FAQ before you purchase your next email list.

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Everyone has a different philosophy on the best way to do email. But how do you settle into the right strategy for your brand? Get our top tips for email marketing in the veterinary space.

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See how one company leveraged historic engagement data to drive new content.

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Apple’s iOS 15 is arriving this September. You may have heard rumblings that it means the end of email marketing. The warnings needn’t be so dire—but you will need to prepare. Don’t worry. We’ve got a quick overview for you to make sure you are prepared for the switch and have the tools to adapt […]

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Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with marketing automation. Get familiar with these common terms and soon you’ll be speaking the language of automation like an old marketing pro.   The Many Names for Automation First and foremost, let’s address the various […]

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Use this email marketing checklist to make sure you’re not missing any key details in your next email campaign. 1. From Address Determine what name you wish to appear as the sender in the recipient’s inbox. For example, if it’s a sales message, you may decide to send it from the sales manager. If you’re […]

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What makes an email delivery unsuccessful? What triggers unsubscribes, bounces, and spam reports? Get a quick overview of the intricacies of your email deliverability report.

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If an email is sent but never seen, does it make an impact? Unlike the proverbial tree in the forest, nope. Try these optimization tips to help ensure your email is opened.

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