Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing
Everyone has a different philosophy on the best way to do email. But how do you settle into the right strategy for your brand? Get our top tips for email marketing in the veterinary space.
[Case Study] Let Engagement Be Your Guide to Content Creation
See how one company leveraged historic engagement data to drive new content.
Prepare for Impact: Email Privacy Is Coming to an iOS Inbox Near You
Apple’s iOS 15 is arriving this September. You may have heard rumblings that it means the end of email marketing. The warnings needn’t be so dire—but you will need to prepare. Don’t worry. We’ve got a quick overview for you to make sure you are prepared for the switch and have the tools to adapt […]
Marketing Automation: A Glossary of Terms
Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with marketing automation. Get familiar with these common terms and soon you’ll be speaking the language of automation like an old marketing pro. The Many Names for Automation First and foremost, let’s address the various […]
Your Pre-Launch Email Marketing Checklist
Use this email marketing checklist to make sure you’re not missing any key details in your next email campaign. 1. From Address Determine what name you wish to appear as the sender in the recipient’s inbox. For example, if it’s a sales message, you may decide to send it from the sales manager. If you’re […]
How to Interpret (and Improve) Your Email Deliverability Report
What makes an email delivery unsuccessful? What triggers unsubscribes, bounces, and spam reports? Get a quick overview of the intricacies of your email deliverability report.