CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves, our customers expect us to know them and to provide them relevant content. CRMs can make this easier! Here’s a quick overview of the top functions that CRMs enable and a list of common […]

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Need some on-the-go marketing inspiration? Check out these 4 marketing podcasts to stay up-to-date and on-tre

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The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as an inverted pyramid that shows the largest pool of potential buyers at the top and narrows to the most interested prospects. Visualizing a sales funnel can help marketers and salespeople determine what a prospect […]

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A/B testing is one of the best strategies for optimizing your digital marketing. Get a quick overview of this simple approach and start using it today.

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It’s easy to get caught up in the marketing jargon. Or to feel lost in the complexities of the ever-evolving world of marketing tactics. Ultimately, as a marketer, you have two key tasks. The first is to understand consumer behavior. The second is to tell compelling stories that elicit a desired behavior. If you’re feeling […]

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