How the End of Third-Party Cookies Will Impact Veterinary Marketers
As concerns surge about digital privacy, users push for tighter restrictions on data tracking. Let's take a look at what third-party cookies actually are and how their demise will impact you as an advertiser.
Digital Marketing 101: What Are Website Cookies?
Many of your digital marketing efforts are probably fueled by cookies. Do you know what they are? Learn the ins and outs in this quick guide.
What Is Retargeting?
Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website visitors and app users—this is really retargeting. Retargeting leverages the display network to serve ads to site visitors via website tracking cookies. Remarketing, on the other hand, leverages email for reengagement. Retargeting is often […]