Industry Insights

Expert Insight for Veterinary Marketers

Get practical guidance for strategizing and executing veterinary marketing campaigns that earn the trust and attention of discerning veterinarians.

2025 Veterinary Market Survey Results

June 19, 2025
7 min

The results are in! The VetMedux team conducted our annual industry survey in April 2025 to collect market insights and help veterinary marketers make data-driven decisions for the second half of the year. The survey was completed by 536 veterinary professionals, including 81 technicians (who answered a technician-specific set of questions), to bring you comprehensive […]

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Stretch Your 2025 Marketing Dollars—Without Sacrificing Leads

May 6, 2025
4 min

Struggling to do more with less in 2025? This guide shares smart, practical strategies to optimize your veterinary marketing budget without sacrificing lead flow, sales opportunities, or long-term growth.

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10 New Year’s Resolutions for B2B Veterinary Marketers

January 21, 2025
3 min

With the start of the new year comes fresh opportunities, innovative products, and a chance to optimize your veterinary marketing engine. Many of us spend January setting resolutions to encourage personal and professional growth. In celebration of the new year, we’ve curated the top New Year’s resolutions for B2B veterinary marketers to help you thrive […]

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6 Steps to Ace Your Veterinary Tradeshow Season Preparation

November 14, 2024
4 min

Kickstart your Q1 veterinary tradeshow strategy! Discover 6 essential steps to maximize booth traffic, build brand awareness, and turn VMX and WVC into lead-generating powerhouses for your veterinary business.

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Building a Full-Funnel B2B Veterinary Marketing Strategy 101

October 30, 2024
4 min

As a B2B veterinary marketer, you likely have a strong understanding of the marketing funnel. But are you fully leveraging each stage in your strategy? Is the drive to acquire new top-of-funnel leads consuming most of your time? Or perhaps the pressure to grow your database is pulling your attention away from equipping your sales […]

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