Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these two tactics are so easy to mix up (beyond the similarities of their names). Part of the challenge is that Google refers to remarketing as a way to reach past website visitors and app […]

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Welcome to your ultimate guide to marketing acronyms, concepts, and trends. Marketing and advertising terms are constantly evolving as technology brings us new ways to reach prospects, deliver content, and automate our efforts. In this guide, you’ll find definitions and examples for everything from APIs to behavioral targeting, and more. You’ll want to bookmark this […]

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Remarketing can be a powerful component of a B2B marketing strategy. Get started with these 10 do's and don'ts for remarketing to veterinary professionals.

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A lead nurturing program can strengthen your marketing campaigns and more efficiently convert your leads. Try our 10 best tips to create your own.

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Conferences may be on hold, but that doesn’t mean your lead generation programs need to follow suit. Use these 10 lead generation ideas to keep leads coming in.

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Is your marketing campaign ROI low? Your message may not be reaching the right people. Try these tips for getting started with a custom audience.

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The transition back to in-person meetings may be rocky. Use these guidelines to create a safe, considerate sales call protocol—for your employees and your customers.

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How do you actually get in front of prospects at a time when travel and in-person meetings are either risky or not recommended? Like everything else in our lives at the moment, you turn to virtual strategies. Here are a few practical tips for hooking leads, converting them into virtual meetings, and then executing professional web meetings that lead to sales conversions.

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When quickly shifting your marketing strategy in response to a crisis, the immediate demand for new content can feel overwhelming. Don’t stress! Let’s take a look at ways you can repurpose existing content to support your evolving initiatives—and ultimately generate sales-ready leads. Repurposing content is a great way to quickly develop new campaigns that give […]

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