When you’re leveraging paid advertising, do you know which KPIs are most important? Measure your success with these 6 indicators.

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Looking to give your inbound digital campaigns a jolt of energy? Check out these lead magnet ideas.

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So your conference plans are on hold, and you’re considering hosting a webinar to meet lead generation goals, spread brand awareness, or nurture your list. But how do you choose a topic that’s worth presenting? What makes a webinar worth your veterinary audience’s limited time? Here are a few ideas to jump-start your next webinar […]

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New to webinars? Don't miss these 10 tips to help make your webinars stand out.

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You should be looking at this metric for every marketing campaign you create.

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What makes an email delivery unsuccessful? What triggers unsubscribes, bounces, and spam reports? Get a quick overview of the intricacies of your email deliverability report.

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If an email is sent but never seen, does it make an impact? Unlike the proverbial tree in the forest, nope. Try these optimization tips to help ensure your email is opened.

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If selling is an art, then a virtual sales demonstration is where art and technology collide. Try these 10 tips to ace the art of virtual selling.

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The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as an inverted pyramid that shows the largest pool of potential buyers at the top and narrows to the most interested prospects. Visualizing a sales funnel can help marketers and salespeople determine what a prospect […]

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