Industry Insights

Essential Email Optimization Tips for B2B Veterinary Marketers

August 22, 2024
5 min

Over the years, email marketing has evolved significantly. Advancements in audience targeting and automation have made it an even more powerful tool for delivering the right message at the right time. In the veterinary industry, Clinician’s Brief has led the charge in harnessing these advancements, excelling in identifying and targeting highly specific audiences based on […]

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Make the Most of Your Webinar Leads

July 17, 2024
5 min

Webinars are an effective way to drive a high volume of quality leads for B2B veterinary products. However, many sales and marketing teams stop working these hard-earned leads before they become sales opportunities. In this blog, we’ll review how to make the most of your webinar leads before, during, and after your broadcast. Why Do […]

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Mastering Email Nurturing Sequences: A Guide for B2B Veterinary Marketers

June 24, 2024
5 min

Email has long been a cornerstone of campaigns for B2B veterinary marketers, and it still is. But today, we have the tools to do email better and can say goodbye to mass mailings (aka the spray and pray approach). So, let’s look at how you can use email automation to send targeted and personalized messages that nurture […]

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Meet Prospects Where They Are on Your Buyer’s Journey

May 23, 2024
7 min

In this post, learn the stages of the buyer's journey and consider how you can create meaningful connections with veterinary prospects at each stage.

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Measuring Engagement: Strategy, Tactics, and Optimization

April 15, 2024
5 min

Recently, we surveyed the changes to the landscape of marketing key performance indicators (KPIs). The big takeaway: Vanity metrics are OUT, and engagement metrics are IN. Now, let’s look at the strategy and tactical execution for improving your engagement KPIs. The Role of Audience Selection in Improving Engagement Our emphasis on historic metrics such as […]

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The Most Important KPIs for B2B Veterinary Marketers in 2024

March 22, 2024
5 min

The landscape of marketing KPIs is very different in a cookie-less world. From the disappearance of third-party cookies and the iOS changes that have altered the value of email open rates to the zero-click content on Google that impacts our visibility and marketing attribution, the way B2B veterinary marketers evaluate performance is in a paradigm shift. It’s an exciting […]

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Why Every B2B Veterinary Marketer Should Be Marketing to Veterinary Technicians

February 15, 2024
4 min

Veterinary technicians and nurses play a critical role in modern veterinary practices. Under the supervision of a veterinarian, they perform a wide variety of tasks, including recording patient history, assisting in surgery, performing tests and laboratory procedures, administering clinical care, advocating for patients, educating pet owners, and more. Because of their integral role in the […]

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The Essential Guide to Content Planning for B2B Veterinary Marketers

January 22, 2024
6 min

As a B2B veterinary marketer, you know content planning works differently in our industry. We’ve got conferences, awareness days, and a few other industry-specific considerations. So, let’s focus on how to be proactive and strategic with content planning. We’ll go step-by-step through your content creation and distribution plan. Plus, we’ll dig into the nuances of […]

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5 Ways to Maximize 2024 Industry Awareness Holidays

December 14, 2023
4 min

Industry awareness holidays are full of marketing potential. Haven’t you noticed that your post about #NationalPuppyDay outperforms everything else on your social media pages? You’re not alone. Industry awareness holidays, such as National Veterinary Technician Week, are popular with veterinary professionals. So, are you ready to start celebrating? Use these tips to expand your reach […]

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