Raise your hand if you were in the vet med scene in the early 2000s. Is your hand up? Ours too. If not, welcome to the industry! We’ve got some great insights to get you up to speed.  We’ve proudly participated in an incredible evolution of the veterinary industry. Spoiler alert: The resources, tools, and processes […]

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You believe in the marketing power of CE webinars. And you believe in the value of repurposing content. Now, would a little inspiration be helpful? Say no more! You can squeeze 9 different content formats out of just one CE webinar. Here’s how. Before you pick content formats, take a look at what one veterinary marketer learned about […]

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Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation.  We explored audience segmentation in our post, Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing, in case you want to refresh your knowledge before diving into the finer details.  Let’s start by taking a look […]

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Industry awareness holidays are full of marketing potential. Haven’t you noticed that your post about #NationalPuppyDay outperforms everything else on your social media pages? You’re not alone. Industry awareness holidays, such as National Veterinary Technician Week, have proven to be popular with veterinary professionals. So, are you ready to start celebrating? Use these tips to […]

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You’ve got your sleeves rolled up and your power song cranked. It’s time to generate some leads. Use this lead generation checklist to help plan your campaign and make sure you’ve got all your ducks in a row. Step 1: Campaign Goals Establish your campaign goals to ensure the entire team is on the same […]

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Veterinary marketers have a helpful new resource in Plumb’s™. This popular Brief Media brand is expanding its ability to gather market intel and target veterinarians based on search behavior. You’ve probably heard the name before, but here’s a snapshot of Plumb’s. Plumb’s is a digital reference with everything from diagnostic and treatment guidance to reliable drug […]

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Love case-based content? Love market data? Love leads? Great news—there’s a way to combine all of them with interactive case-based clinical content! Even better news—the Brief Media audience loves this content too. Veterinarians really have fun testing their knowledge. The quizzes in our daily newsletters get huge engagement. Interactive case-based content allows your brand to […]

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Product launch got your team feeling pinched? Here are 5 tips for content creation that'll help your new product succeed in the veterinary market.

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You will always need quality content for robust lead generation. Luckily, you don’t have to reinvent the wheel every time! Investing in new content to meet your lead generation goals isn’t always an option. But if you’ve already got great content, you have a ton of opportunities to turn up the volume on lead generation. […]

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