Spend any time on social media and you’ll hear the term “instafamous.” This portmanteau—a combination of Instagram and famous—is reserved for personas (animal, vegetable, or mineral) with large Instagram followings. Their extreme popularity makes them natural social influencers. And many do cash in, promoting brands and endorsing products through their Instagram accounts. Is a partnership with a social influencer the right move for your brand? Let’s look at how social influencers can help with brand awareness. Plus, let’s see a few of the most popular animal personas on Instagram.
The Basics of Social Influencing
Working with social influencers can be a great way to get your brand seen by your target audience. Whether the influencer is macro (100,000+ followers), micro (1,000 – 100,000 followers), or nano (<1,000 followers) can have both positives and negatives depending on your marketing goals.
Influencer status can be evaluated with a simple formula:
Total Page Views ÷ Number of Comments/Likes x 100
- <1% is low
- 1% – 3.5% is average – good
- 3.5% – 6% is high
- >6% is very high
Doing the quick math helps narrow in on the right influencers for your brand.
Our Top 10 Animal Influencers of 2020
And now! Let’s get to our cute, fuzzy, and often hilarious Instafamous animals.
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@Jiffpom
Followers: 10.5 million
Jiffpom is adorable. He looks like a teddy bear, and he hangs out with celebrity friends. Jiffpom has it all, and honestly, what’s not to love about this little puffball?
@ItsDougThePug
Followers: 4 million
Doug is a master merch vendor, has a pack of famous friends, and recently started his own foundation (@dougthepugfoundation) to support children battling cancer and other life-threatening illnesses. Doug often likes to visit the children personally to deliver fresh doses of joy.
@This_Girl_Is_A_Squirrel
Followers: 733,900
Jill the Squirrel is a rescue from Hurricane Isaac. She’s developed quite a following by just being her squirrelly self. Never change, Jill!
@Nala_Cat
Followers: 4.3 million
Nala Cat is the queen of Instagram, holding the Guinness World Record for the cat with the most Instagram followers. Here she is (above) showing off her premium cat food.
@white_coffee_cat
Followers: 2 million
Coffee, aka “Mr. White,” is a cancer-survivor who delights his audience with posh ensembles and the finest taste in products. Interesting side note: He and Nala Cat enjoy the same brand of fish oil.
@juniperfoxx
Followers: 3 million
Juniper was the first fox in the family. Now, there’s Fig, Elmwood, and Lore; a possum named Mushroom; and an ever-growing cast of characters is this loving forever home.
@realdiddykong
Followers: 887,000
Diddy and Yeti Kong are finger monkeys from the sunny state of Florida. Their page captures their daily shenanigans and always delivers the most adorable smiles.
@hamlet_the_piggy
Followers: 361,000
Straight out of Music City, USA, Hamlet is a Nashville-based therapy pig who always dresses to impress.
If these pages don’t add some needed cheer to your Instagram feed, we don’t know what will.