As 2024 comes to a close, we’ve rounded up our favorite B2B veterinary marketing resources from the past year. From top-notch tools and insightful blogs to must-listen podcasts and helpful industry references, these resources have helped us—and can help you—elevate your marketing game. Let’s dive in!
Our Favorite Sources of Marketing Inspiration
Got writer’s block? Struggling to energize your email design or refresh your social media? We’ve all been there! These go-to resources never fail to spark creative ideas.
1. Really Good Emails
This ever-evolving library of email examples is a treasure trove for marketers. Browse by email type to streamline your search, and don’t miss their excellent newsletter for even more inspiration.
2. Jay Schwedelson & Guru Conference
JaySchwedelson.com | GuruConference.com
Jay Schwedelson’s high-energy approach to marketing education is a must for anyone in email marketing. Follow him on LinkedIn, subscribe to his newsletter, and consider attending his virtual Guru Conference for tactical insights and practical strategies. Bonus: If you love reality TV, Jay’s commentary is worth a follow.
3. Dribbble
Think of Dribbble as Pinterest for social media design. Browse tons of social post visuals to get inspired to create your own winning social graphics. This site is bookmark-worthy for anyone on your creative team.
Must-Have Marketing Tools
The right tools can make a huge difference in your marketing success. Here are our top picks for boosting efficiency and creativity:
1. Grammarly
While AI tools like ChatGPT are great for brainstorming, Grammarly excels at crafting polished, grammatically correct copy. It’s a must-have for any marketing team.
2. Canva
Canva isn’t just for graphic design anymore. With robust tools for video creation, presentations, and social media assets, it’s a collaborative powerhouse for marketing teams that can help even non-designers create on-brand assets in a fraction of the time.
3. CapCut
Short-form video content is essential in today’s social media landscape. Tools like CapCut simplify video creation with customizable templates that are perfect for reels and stories.
Top Blogs to Bookmark
Consider yourself more of a reader? These marketing blogs should be on your radar:
1. HubSpot
From demand generation to content marketing and sales enablement, HubSpot’s blog offers comprehensive advice for marketers across a variety of areas. Consider sharing it with your sales leaders, too! Well-aligned sales and marketing teams are more productive, and this blog can spark ideas to ignite cross-functional collaboration.
2. Content Marketing Institute
This site is a goldmine for content marketers, packed with tips, resources, live events, and even certification courses. Bookmark this one and give it a browse once a week for on-demand inspiration!
3. Social Media Today
If social media is a key channel in your marketing strategy, check out Social Media Today to keep a pulse on trends and changes that may impact your campaigns. Their channel-specific content makes it easy to find crucial updates relevant to your strategy.
Podcasts Worth a Listen
Looking for something to fuel your morning commute? These podcasts are packed with actionable insights:
1. Do This, Not That!
Jay Schwedelson strikes again with this short, snackable podcast filled with marketing advice. Don’t judge by the clickbaity titles—the content is solid gold.
2. The Digital Marketing Podcast
This ad-free podcast covers everything from email marketing and AI to PR and content marketing. New episodes drop every week.
3. Social Media Examiner Podcast
Advertised as “your guide to the marketing jungle,” this social-media-specific podcast offers must-know content for social media marketers. Get updates on platform changes, tips for leveraging trending technology, and up-and-coming strategies for success.
Veterinary-Specific Marketing Resources
For more niche insights, these veterinary-focused tools and references are invaluable:
1. AVMA Pet Health & Veterinary Awareness Events
Plan your campaigns around trending industry events with this comprehensive list of key dates.
2. Industry Trend Tracker
Stay informed with data on revenue per practice, visit trends, and regional growth, courtesy of the AVMA and Vetsource.
3. VetMedux Industry Insights Blog
Naturally, we have to pitch our blog: With more than 130 posts tailored to B2B veterinary marketers, our Industry Insights blog is a treasure trove of advice. Here are some of our top reads from 2024 to get you started:
Put Your Marketing Finds to Work
Now that you’re inspired, it’s time to put these resources to use. Reach out to the VetMedux team for a brainstorming session to elevate your next campaign.