Industry Insights

Expert Tips for Strategy, Marketing, and Sales Teams

Get practical guidance for strategizing and executing veterinary marketing campaigns that earn the trust and attention of discerning veterinarians.

Measuring Engagement: Strategy, Tactics, and Optimization

April 15, 2024
5 min

Recently, we surveyed the changes to the landscape of marketing key performance indicators (KPIs). The big takeaway: Vanity metrics are OUT, and engagement metrics are IN. Now, let’s look at the strategy and tactical execution for improving your engagement KPIs. The Role of Audience Selection in Improving Engagement Our emphasis on historic metrics such as […]

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The Most Important KPIs for B2B Veterinary Marketers in 2024

March 22, 2024
5 min

The landscape of marketing KPIs is very different in a cookie-less world. From the disappearance of third-party cookies and the iOS changes that have altered the value of email open rates to the zero-click content on Google that impacts our visibility and marketing attribution, the way B2B veterinary marketers evaluate performance is in a paradigm shift. It’s an exciting […]

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Why Every B2B Veterinary Marketer Should Be Marketing to Veterinary Technicians

February 15, 2024
4 min

Veterinary technicians and nurses play a critical role in modern veterinary practices. Under the supervision of a veterinarian, they perform a wide variety of tasks, including recording patient history, assisting in surgery, performing tests and laboratory procedures, administering clinical care, advocating for patients, educating pet owners, and more. Because of their integral role in the […]

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The Essential Guide to Content Planning for B2B Veterinary Marketers

January 22, 2024
6 min

As a B2B veterinary marketer, you know content planning works differently in our industry. We’ve got conferences, awareness days, and a few other industry-specific considerations. So, let’s focus on how to be proactive and strategic with content planning. We’ll go step-by-step through your content creation and distribution plan. Plus, we’ll dig into the nuances of […]

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5 Ways to Maximize 2024 Industry Awareness Holidays

December 14, 2023
4 min

Industry awareness holidays are full of marketing potential. Haven’t you noticed that your post about #NationalPuppyDay outperforms everything else on your social media pages? You’re not alone. Industry awareness holidays, such as National Veterinary Technician Week, are popular with veterinary professionals. So, are you ready to start celebrating? Use these tips to expand your reach […]

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Conference Lead Generation Best Practices

December 14, 2023
5 min

Your pallets are wrapped. Your product launch brochures are back from the printer. And your team is getting hyped for the veterinary show season! You’re gearing up for the upcoming conferences like a boss. Now, it’s time to ensure all your hard work pays off. Use these lead-generation best practices to score fresh leads this […]

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The Importance of Editorial Content Alignment

November 15, 2023
5 min

The job of content creator is not for the faint of heart, as B2B veterinary marketers know all too well. The content engine is a hungry, complex beast, and you have to decide what to feed it next, which often comes with questions like: What topics will resonate?  What formats will veterinarians gravitate toward?  How can the […]

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The Veterinary Professional in 2024: Trends, Pain Points & Opportunities

October 23, 2023
5 min

If you missed our webinar for B2B veterinary industry marketers, don’t worry! You can catch it on-demand here. Or just read on for a recap of the highlights.  If this webinar is news to you, here’s some context: This fall, the team behind Clinician’s Brief hosted a special webinar on the current state of our industry […]

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A Step-by-Step Product Launch Checklist for B2B Veterinary Marketers

September 18, 2023
5 min

Are you ready for your next B2B product launch? Print this step-by-step checklist to guide the execution of your next campaign. Whether you’re gearing up for a large-scale product announcement or a smaller marketing push, this checklist will help you work through it all.  Download the PDF version of the B2B product launch checklist here. […]

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Supercharge Your Next Campaign with Brief Studio

August 29, 2023
4 min

Brief Studio, the new content strategy and performance marketing division of VetMedux™ (formerly Brief Media), is here to help create modern campaigns that really work.

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Key Opinion Leaders Supercharge Your Content

July 17, 2023
3 min

Key opinion leaders (KOLs) are a surefire way to take your B2B veterinary content to a highly credible level. Some brands may cultivate their KOLs, while others will choose to work with veterinary KOLs already well-known in the industry. But either way, tapping into the credibility and reach of key opinion leaders is always an […]

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FAQs: The Real Scoop on Buying Email Lists

June 2, 2023
5 min

To buy? Or not to buy? Not all email lists are created equal. Consider these FAQ before you purchase your next email list.

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Why Team-Based Learning Is a Win for Veterinary Teams (And For You)

June 2, 2023
2 min

Individual learning is great. But team-based learning is better for veterinary teams. See how to create materials that support the whole care team.

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6 Ways to Market to Pet Owners via the Veterinarian

May 1, 2023
4 min

Would you like to market to pet owners, but your budget doesn’t allow for pricey direct-to-consumer campaigns? You’re far from out of options! We’ve got 6 creative ways to market to pet owners that help veterinarians and save you the million-dollar TV ad spots. But first, let’s set the stage. If there’s one thing to […]

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9 Ideas for Interactive Content That Converts

March 28, 2023
3 min

Static content can work well, but interactive content can often work better at catching the eyes of your audience. More than 80% of marketers surveyed by the Content Marketing Institute agreed. And honestly, we can’t disagree either. Add the fact that veterinarians love quizzes, comments, and contests, and you have a strong case for creating […]

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No Lead Left Behind: 8 Tips for Following Up with Veterinary Conference Leads

February 22, 2023
3 min

Congrats! You did it. You made it through the two biggest conferences of the year. Now comes the fun part: turning the sea of veterinary conference leads you gathered into sales-ready opportunities. Use these tips to make sure they all get a world-class follow-up. 1. Identify where each lead is in your funnel. Review and […]

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Make the Most of Your Conference Content After the Show Is Over

January 20, 2023
3 min

We know you’re hustling like Buzz Lightyear preparing for a visit from Star Command, creating your 2023 conference content. But do you know what you’ll do with it after the pallets have gone home? After the hype of Mickey and the dazzle of Vegas have faded? Do you close the curtain on the content you […]

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If a Picture Is Worth 1,000 Words… What About a Video?

January 5, 2023
3 min

It’s 2023 and content is still king, but he’s probably dancing on TikTok, posting an Instagram reel, or running a series of short videos on YouTube. In other words, he can’t get enough video! And neither can we. While pictures, infographics, webinars, and articles will always have their place, video is the popular new kid […]

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Accelerate Your Message with Brief Media: How to Guide Critical Clinical Decision-Making in 2023

December 6, 2022
5 min

Raise your hand if you were in the vet med scene in the early 2000s. Is your hand up? Ours too. If not, welcome to the industry! We’ve got some great insights to get you up to speed.  We’ve proudly participated in an incredible evolution of the veterinary industry. Spoiler alert: The resources, tools, and processes […]

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9 Lives of a CE Webinar

October 18, 2022
3 min

You believe in the marketing power of CE webinars. And you believe in the value of repurposing content. Now, would a little inspiration be helpful? Say no more! You can squeeze 9 different content formats out of just one CE webinar. Here’s how. Before you pick content formats, take a look at what one veterinary marketer learned about […]

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The Who, What, Where, and When of Audience Segmentation

September 23, 2022
4 min

Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation.  We explored audience segmentation in our post, Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing, in case you want to refresh your knowledge before diving into the finer details.  Let’s start by taking a look […]

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5 Tips to Getting the Most Out of Industry Awareness Holidays

August 22, 2022
3 min

Industry awareness holidays are full of marketing potential. Haven’t you noticed that your post about #NationalPuppyDay outperforms everything else on your social media pages? You’re not alone. Industry awareness holidays, such as National Veterinary Technician Week, have proven to be popular with veterinary professionals. So, are you ready to start celebrating? Use these tips to […]

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The Essential Lead Gen Planning Checklist

July 29, 2022
2 min

You’ve got your sleeves rolled up and your power song cranked. It’s time to generate some leads. Use this lead generation checklist to help plan your campaign and make sure you’ve got all your ducks in a row. Step 1: Campaign Goals Establish your campaign goals to ensure the entire team is on the same […]

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