The Who, What, Where, and When of Audience Segmentation
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored audience segmentation in our post, Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing, in case you want to refresh your knowledge before diving into the finer details. Let’s start by taking a look […]
[Case Study] 3 Types of Interactive Case-Based Content That Drive Incredible Conversions
Love case-based content? Love market data? Love leads? Great news—there’s a way to combine all of them with interactive case-based clinical content! Even better news—the Brief Media audience loves this content too. Veterinarians really have fun testing their knowledge. The quizzes in our daily newsletters get huge engagement. Interactive case-based content allows your brand to […]
Stop Guessing and Start Giving Prospects What They Want
Does reaching prospects feel like a guessing game that leaves you with messaging that just doesn’t land with your audience? Those failed marketing campaigns cost time and money and result in missed opportunities that are impossible to quantify. To add to the confusion: today’s veterinary industry marketers are finding it harder than ever to know what […]
Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing
Everyone has a different philosophy on the best way to do email. But how do you settle into the right strategy for your brand? Get our top tips for email marketing in the veterinary space.
How to Use Gated Content to Collect First-Party Data
In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022. Since that announcement, marketers in every industry have seen the value of collecting first-party data. This type of data is the most difficult to collect but offers the most quality and most utility because […]
How the End of Third-Party Cookies Will Impact Veterinary Marketers
As concerns surge about digital privacy, users push for tighter restrictions on data tracking. Let's take a look at what third-party cookies actually are and how their demise will impact you as an advertiser.
Looking Back: How to Evaluate Your 2020 Marketing Strategy
Planning next year's marketing strategy? Amid the uncertainty of 2020, finding a blueprint for success is tricky. Guide your 2021 strategy with these tips.
What Is First-Party Data?
Not all data is created equal. Find out where your data comes from—and which source is most effective for campaign success.