See how one campaign in the veterinary industry successfully attracted high engagement with both primary and remarketing campaigns.

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Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s not too late! We’ve talked about remarketing as a key part of your digital marketing engine. This case study illustrates how it can be used as part of your shorter-term campaigns to create incredible […]

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Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website visitors and app users—this is really retargeting. Retargeting leverages the display network to serve ads to site visitors via website tracking cookies. Remarketing, on the other hand, leverages email for reengagement. Retargeting is often […]

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Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these two tactics are so easy to mix up (beyond the similarities of their names). Part of the challenge is that Google refers to remarketing as a way to reach past website visitors and app […]

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Digital marketers have been using remarketing and retargeting strategies for years. They’re an effective way to drive sales and build brand awareness with a highly targeted online marketing strategy. Let’s dive deeper into these concepts and take a look at how they can level up your online advertising strategies. Most businesses employ online advertising through […]

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Remarketing can be a powerful component of a B2B marketing strategy. Get started with these 10 do's and don'ts for remarketing to veterinary professionals.

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