You’ve probably heard the term “inbound marketing,” but did you know that it can be a high-impact way to provide value and encourage a prospect to purchase?

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Think you’re ready to fine-tune your marketing with dynamic content? If you’ve got the will and the first-party data, you’re well on your way to providing a personal touch to all your messaging. Dynamic content creates custom experiences that stimulate engagement and convert more leads. If you want to add dynamic content to your user […]

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So, you know who your audience is, but do you know what they’re doing? Having a clear picture of your audience’s behavior (in addition to their demographics) can help you direct your message more accurately and effectively. Let’s look at a few examples within a veterinary audience to highlight the key differences between behavioral and […]

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Would you rather pay $20 per conversion or $79? See how wasted impressions could be costing your campaign ROI.

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In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022. Since that announcement, marketers in every industry have seen the value of collecting first-party data. This type of data is the most difficult to collect but offers the most quality and most utility because […]

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As concerns surge about digital privacy, users push for tighter restrictions on data tracking. Let's take a look at what third-party cookies actually are and how their demise will impact you as an advertiser.

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Bounce rate and exit rate are crucial for measuring your website performance—and it's important to know how they differ. Here's what you need to know.

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CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves, our customers expect us to know them and to provide them relevant content. CRMs can make this easier! Here’s a quick overview of the top functions that CRMs enable and a list of common […]

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Working from home? Us too. Welcome to part 2 of our series for veterinary marketers working from home during a pandemic. We’ve talked about how to work from home, instead of live at work. Now, let’s take a look at some technology tools that can help maximize your productivity and optimize your at-home workflow. 1. […]

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