Industry Insights

State of the Veterinary Industry: Updates Every Marketer Should Know

September 8, 2020
2 min

Planning your fourth-quarter marketing deliverables? Diving into your veterinary marketing strategy for next year? You’ll need these updates on the state of the veterinary industry. Veterinary Practices a Rare Economic Bright Spot We’re all home and spending more time with our pets (and realizing how essential they are to our social network). Maybe we’re also […]

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[Case Study] Webinar Series Works Hard

September 8, 2020
2 min

Many companies have been pursuing webinars as a way to generate leads and provide educational nurturing for prospects. In this case study, we’ll look at how webinar performance can be amplified through a partnership approach to registration marketing. Case Study An established company in the veterinary industry launched a 12-month webinar series initiative with a […]

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Why Veterinary Podcasts Are So Popular

September 3, 2020
2 min

Veterinary podcasts are becoming increasingly popular. Find out why they have so much appeal in the veterinary market—and how you can leverage them for your brand.

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4 Marketing Podcasts Every Veterinary Marketer Should Be Listening To

September 3, 2020
2 min

Need some on-the-go marketing inspiration? Check out these 4 marketing podcasts to stay up-to-date and on-tre

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6 Marketing Blogs You Should Follow

August 27, 2020
2 min

Whether you're new to blogs or an expert, you'll benefit from this quick list of marketing blogs to inspire you and keep you informed on the latest trends.

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10 Reasons Why Your Brand Needs a Blog

August 27, 2020
2 min

A blog can have a long-term impact on your sales and marketing goals. Use these 10 tips to convince your boss (or yourself).

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The Power of Relevance: Marketing During COVID-19 [Case Study]

August 20, 2020
2 min

In this case study, discover the power of a timely message and the role of targeted social media ads in achieving your mid-pandemic marketing goals.

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What Is First-Party Data?

August 20, 2020
3 min

Not all data is created equal. Find out where your data comes from—and which source is most effective for campaign success.

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6 Key Performance Indicators (KPIs) to Watch in Paid Advertising

August 13, 2020
3 min

When you’re leveraging paid advertising, do you know which KPIs are most important? Measure your success with these 6 indicators.

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