Use this email marketing checklist to make sure you’re not missing any key details in your next email campaign. 1. From Address Determine what name you wish to appear as the sender in the recipient’s inbox. For example, if it’s a sales message, you may decide to send it from the sales manager. If you’re […]

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If you are advertising on Facebook (or planning to), you need a Facebook pixel. Yes, need. The pixel is simply a few lines of code that you install in the header of your website. It’s the same concept as the code you install for Google Analytics to allow data collection on your website traffic. The […]

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In this case study, we’ll take a look at how one company leveraged RACE-approved CE to earn high registration numbers and an incredible registration-to-attendee conversion rate.

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We're all new to working from home during a pandemic—and it can be extra stressful. Use these 7 tips to redefine your boundaries and reclaim your time.

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Planning your fourth-quarter marketing deliverables? Diving into your veterinary marketing strategy for next year? You’ll need these updates on the state of the veterinary industry. Veterinary Practices a Rare Economic Bright Spot We’re all home and spending more time with our pets (and realizing how essential they are to our social network). Maybe we’re also […]

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Many companies have been pursuing webinars as a way to generate leads and provide educational nurturing for prospects. In this case study, we’ll look at how webinar performance can be amplified through a partnership approach to registration marketing. Case Study An established company in the veterinary industry launched a 12-month webinar series initiative with a […]

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Veterinary podcasts are becoming increasingly popular. Find out why they have so much appeal in the veterinary market—and how you can leverage them for your brand.

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Need some on-the-go marketing inspiration? Check out these 4 marketing podcasts to stay up-to-date and on-tre

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Whether you're new to blogs or an expert, you'll benefit from this quick list of marketing blogs to inspire you and keep you informed on the latest trends.

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