Remarketing Campaign Blows Past Benchmarks [Case Study]
Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s not too late! We’ve talked about remarketing as a key part of your digital marketing engine. This case study illustrates how it can be used as part of your shorter-term campaigns to create incredible […]
What Is a Sales Funnel?
The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as an inverted pyramid that shows the largest pool of potential buyers at the top and narrows to the most interested prospects. Visualizing a sales funnel can help marketers and salespeople determine what a prospect […]
Digital Marketing 101: What Are Website Cookies?
Many of your digital marketing efforts are probably fueled by cookies. Do you know what they are? Learn the ins and outs in this quick guide.
How This Webinar Surpassed Expectations for Lead Generation [Case Study]
Virtual education is on the rise! Companies are executing online education through a variety of channels, including virtual trade show events, media-hosted webinars, and their own internally hosted webinars. In this webinar case study, see how a new company in the veterinary industry partnered with Clinician’s Brief to spread the word about their upcoming event—and […]
What Is A/B Testing?
A/B testing is one of the best strategies for optimizing your digital marketing. Get a quick overview of this simple approach and start using it today.
Is Your Value Proposition Strong Enough?
Your tactics are only as strong as your weakest link… how’s your message? Value propositions are not just a list of features and benefits or the tangible product or service you deliver—they go much deeper. There are many traps you can fall into while creating your value proposition. Don’t mistake it for a slogan, and […]
What Is Retargeting?
Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website visitors and app users—this is really retargeting. Retargeting leverages the display network to serve ads to site visitors via website tracking cookies. Remarketing, on the other hand, leverages email for reengagement. Retargeting is often […]
How a Simple Training Video Converted Leads to Sales Meeting Requests
New to digital marketing? This case study will be right up your alley. See how a simple training video worked to convert 23 sales meeting requests.
What Is Remarketing?
Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these two tactics are so easy to mix up (beyond the similarities of their names). Part of the challenge is that Google refers to remarketing as a way to reach past website visitors and app […]