As a B2B veterinary marketer, you likely have a strong understanding of the marketing funnel. But are you fully leveraging each stage in your strategy? Is the drive to acquire new top-of-funnel leads consuming most of your time? Or perhaps the pressure to grow your database is pulling your attention away from equipping your sales […]

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Your pallets are wrapped. Your product launch brochures are back from the printer. And your team is getting hyped for the veterinary show season! You’re gearing up for the upcoming conferences like a boss. Now, it’s time to ensure all your hard work pays off. Use these lead-generation best practices to score fresh leads this […]

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You’ve got your sleeves rolled up and your power song cranked. It’s time to generate some leads. Use this lead generation checklist to help plan your campaign and make sure you’ve got all your ducks in a row. Step 1: Campaign Goals Establish your campaign goals to ensure the entire team is on the same […]

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Love case-based content? Love market data? Love leads? Great news—there’s a way to combine all of them with interactive case-based clinical content! Even better news—the Brief Media audience loves this content too. Veterinarians really have fun testing their knowledge. The quizzes in our daily newsletters get huge engagement. Interactive case-based content allows your brand to […]

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You will always need quality content for robust lead generation. Luckily, you don’t have to reinvent the wheel every time! Investing in new content to meet your lead generation goals isn’t always an option. But if you’ve already got great content, you have a ton of opportunities to turn up the volume on lead generation. […]

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If the idea of searching out good leads is giving you flashbacks to Gelengarry Glen Ross, don’t worry, those days are behind us. We’ve come a long way from competing for coveted premium leads and battling over who will be a coffee-deserving closer or the owner of a brand new set of steak knives.  Luckily, […]

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5 Ways to generate veterinary professional leads using the Facebook Ad Manager, Facebook Pixel and perhaps even a media partner.

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One advertiser reaches new prospects, scores fresh qualified leads and boosts campaign results with Brief Media’s Data Match.

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Let’s talk 2021realities: Despite our hopes for a return to normalcy, complete with the veterinary industry events we’ve come to rely on, we now know that won’t be the case. Several organizations, including VMX, Austin Vet, DC Vet, Fetch Indianapolis, and ACVIM have pushed their major events to June 2021. So, that’s that. Shall we pivot to […]

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