Spend any time on social media and you’ll hear the term “instafamous.” This portmanteau—a combination of Instagram and famous—is reserved for personas (animal, vegetable, or mineral) with large Instagram followings. Their extreme popularity makes them natural social influencers. And many do cash in, promoting brands and endorsing products through their Instagram accounts. Is a partnership […]

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We saw it all in 2020, including the good, the bad, and the ugly of Zoom meetings. In honor of the year of working from home and our new love-hate relationship with teleconferencing (and our undying love for animals), we’ve pulled together our favorite Zoom meetings where pets stole the show and gave us some […]

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Let’s talk 2021realities: Despite our hopes for a return to normalcy, complete with the veterinary industry events we’ve come to rely on, we now know that won’t be the case. Several organizations, including VMX, Austin Vet, DC Vet, Fetch Indianapolis, and ACVIM have pushed their major events to June 2021. So, that’s that. Shall we pivot to […]

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Themed content can help foster high engagement for your veterinary audience. Use this list to get started building your content library.

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Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with marketing automation. Get familiar with these common terms and soon you’ll be speaking the language of automation like an old marketing pro.   The Many Names for Automation First and foremost, let’s address the various […]

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You’re ready to build your first behavioral-targeted audience, but what criteria should you use for behavioral segmentation? Here are 11 ways to leverage your data to find the perfect target audience. 1. Website Visits Gauge how often a user is visiting your site and target based on frequency. For example, run a reactivation campaign to […]

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Most marketers are familiar with gathering demographic data in order to reach a prospect audience. And many marketers are effectively harnessing demographic data, such as job title, geography, and academic certifications, to target sub-sets of their in-house database with pointed messaging. Demographic data is great and can certainly help in reaching the right audience, but […]

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Not in the office? Doesn't mean you can't celebrate. Try these 10 creative ideas to show your team how much you care with a virtual staff holiday.

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This year has been a rough one, and we're all looking for ways to show our teams extra appreciation. Get in the holiday spirit with these staff gift ideas.

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