Your pallets are wrapped. Your product launch brochures are back from the printer. And your team is getting hyped for the veterinary show season! You’re gearing up for the upcoming conferences like a boss. Now, it’s time to ensure all your hard work pays off. Use these lead-generation best practices to score fresh leads this […]

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The job of content creator is not for the faint of heart, as B2B veterinary marketers know all too well. The content engine is a hungry, complex beast, and you have to decide what to feed it next, which often comes with questions like: What topics will resonate?  What formats will veterinarians gravitate toward?  How can the […]

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If you missed our webinar for B2B veterinary industry marketers, don’t worry! You can catch it on-demand here. Or just read on for a recap of the highlights.  If this webinar is news to you, here’s some context: This fall, the team behind Clinician’s Brief hosted a special webinar on the current state of our industry […]

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Are you ready for your next B2B product launch? Print this step-by-step checklist to guide the execution of your next campaign. Whether you’re gearing up for a large-scale product announcement or a smaller marketing push, this checklist will help you work through it all.  Download the PDF version of the B2B product launch checklist here. […]

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Brief Studio, the new content strategy and performance marketing division of VetMedux™ (formerly Brief Media), is here to help create modern campaigns that really work.

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Key opinion leaders (KOLs) are a surefire way to take your B2B veterinary content to a highly credible level. Some brands may cultivate their KOLs, while others will choose to work with veterinary KOLs already well-known in the industry. But either way, tapping into the credibility and reach of key opinion leaders is always an […]

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To buy? Or not to buy? Not all email lists are created equal. Consider these FAQ before you purchase your next email list.

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Individual learning is great. But team-based learning is better for veterinary teams. See how to create materials that support the whole care team.

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Would you like to market to pet owners, but your budget doesn’t allow for pricey direct-to-consumer campaigns? You’re far from out of options! We’ve got 6 creative ways to market to pet owners that help veterinarians and save you the million-dollar TV ad spots. But first, let’s set the stage. If there’s one thing to […]

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