Busy lives inevitably lead to a handful of projects that never make it to the top of the to-do list. Until now. Current Covid-19 restrictions have created a rare lull in live veterinary events and conferences; they’re all on pause until June 2021. The temptation to hibernate is real, but it won’t help you reach […]

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Spend any time on social media and you’ll hear the term “instafamous.” This portmanteau—a combination of Instagram and famous—is reserved for personas (animal, vegetable, or mineral) with large Instagram followings. Their extreme popularity makes them natural social influencers. And many do cash in, promoting brands and endorsing products through their Instagram accounts. Is a partnership […]

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We saw it all in 2020, including the good, the bad, and the ugly of Zoom meetings. In honor of the year of working from home and our new love-hate relationship with teleconferencing (and our undying love for animals), we’ve pulled together our favorite Zoom meetings where pets stole the show and gave us some […]

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Let’s talk 2021realities: Despite our hopes for a return to normalcy, complete with the veterinary industry events we’ve come to rely on, we now know that won’t be the case. Several organizations, including VMX, Austin Vet, DC Vet, Fetch Indianapolis, and ACVIM have pushed their major events to June 2021. So, that’s that. Shall we pivot to […]

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Looking to increase your engagement and convert more leads? See how this brand used targeted, topic-focused clinical content to engage valuable veterinary leads.

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Themed content can help foster high engagement for your veterinary audience. Use this list to get started building your content library.

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Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with marketing automation. Get familiar with these common terms and soon you’ll be speaking the language of automation like an old marketing pro.   The Many Names for Automation First and foremost, let’s address the various […]

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There’s real value in creating an educational marketing campaign. And more value can be had with a multi-step automated nurturing program. This case study explores a successful campaign that provided a broad core education with narrow value-add offers. It returned both high open and click-through rates and reinforces the value of educational content in nurturing […]

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You’re ready to build your first behavioral-targeted audience, but what criteria should you use for behavioral segmentation? Here are 11 ways to leverage your data to find the perfect target audience. 1. Website Visits Gauge how often a user is visiting your site and target based on frequency. For example, run a reactivation campaign to […]

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