All About the Lead
If the idea of searching out good leads is giving you flashbacks to Gelengarry Glen Ross, don’t worry, those days are behind us. We’ve come a long way from competing for coveted premium leads and battling over who will be a coffee-deserving closer or the owner of a brand new set of steak knives. Luckily, […]
5 Tips for Optimizing Your CRM to Improve Your Bottom Line
Well-integrated customer relationship management software, or CRM for short, can help propel your business to new levels. Optimizing your CRM to connect the dots and reduce friction between sales and marketing is a major plus. In addition, optimizing your CRM helps align an organization with the achievement of common business objectives. There are many benefits to […]
10 Tips for Mapping Your Customer Journey
It’s a long road from product awareness to sales conversion, which is probably why it’s called a journey. Mapping your customer journey from start to sale (and beyond) can reveal opportunities to fine-tune your buying funnel. Understanding your customer’s journey is the first step if you’re just diving into lead nurturing or content marketing programs. […]
Case Study: How This Lead Nurturing Program Converted 28% of Its Leads
A strong lead nurturing program is a crucial tool in the veterinary marketer's arsenal. See an example of a successful campaign targeting and execution.