Would you like to market to pet owners, but your budget doesn’t allow for pricey direct-to-consumer campaigns? You’re far from out of options! We’ve got 6 creative ways to market to pet owners that help veterinarians and save you the million-dollar TV ad spots. But first, let’s set the stage. If there’s one thing to […]

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Static content can work well, but interactive content can often work better at catching the eyes of your audience. More than 80% of marketers surveyed by the Content Marketing Institute agreed. And honestly, we can’t disagree either. Add the fact that veterinarians love quizzes, comments, and contests, and you have a strong case for creating […]

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Congrats! You did it. You made it through the two biggest conferences of the year. Now comes the fun part: turning the sea of veterinary conference leads you gathered into sales-ready opportunities. Use these tips to make sure they all get a world-class follow-up. 1. Identify where each lead is in your funnel. Review and […]

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We know you’re hustling like Buzz Lightyear preparing for a visit from Star Command, creating your 2023 conference content. But do you know what you’ll do with it after the pallets have gone home? After the hype of Mickey and the dazzle of Vegas have faded? Do you close the curtain on the content you […]

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It’s 2023 and content is still king, but he’s probably dancing on TikTok, posting an Instagram reel, or running a series of short videos on YouTube. In other words, he can’t get enough video! And neither can we. While pictures, infographics, webinars, and articles will always have their place, video is the popular new kid […]

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You believe in the marketing power of CE webinars. And you believe in the value of repurposing content. Now, would a little inspiration be helpful? Say no more! You can squeeze 9 different content formats out of just one CE webinar. Here’s how. Before you pick content formats, take a look at what one veterinary marketer learned about […]

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Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation.  We explored audience segmentation in our post, Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing, in case you want to refresh your knowledge before diving into the finer details.  Let’s start by taking a look […]

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Industry awareness holidays are full of marketing potential. Haven’t you noticed that your post about #NationalPuppyDay outperforms everything else on your social media pages? You’re not alone. Industry awareness holidays, such as National Veterinary Technician Week, have proven to be popular with veterinary professionals. So, are you ready to start celebrating? Use these tips to […]

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You’ve got your sleeves rolled up and your power song cranked. It’s time to generate some leads. Use this lead generation checklist to help plan your campaign and make sure you’ve got all your ducks in a row. Step 1: Campaign Goals Establish your campaign goals to ensure the entire team is on the same […]

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