You’re probably pretty familiar with the two primary business revenue models: business-to-business (B2B) and business-to-consumer (B2C). Most companies either sell their products or services to other companies or to an end user. But have you heard about B2B2C? It’s more relevant to your business than you might think. B2B vs B2C A B2B model focuses […]

Read the article

A/B testing is one of the best strategies for optimizing your digital marketing. Get a quick overview of this simple approach and start using it today.

Read the article

Your tactics are only as strong as your weakest link… how’s your message? Value propositions are not just a list of features and benefits or the tangible product or service you deliver—they go much deeper. There are many traps you can fall into while creating your value proposition. Don’t mistake it for a slogan, and […]

Read the article

Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website visitors and app users—this is really retargeting. Retargeting leverages the display network to serve ads to site visitors via website tracking cookies. Remarketing, on the other hand, leverages email for reengagement. Retargeting is often […]

Read the article

You may have heard about delivering your ad via off-network impressions. Get the 411 on how it works and see some real-world examples!

Read the article

It’s easy to get caught up in the marketing jargon. Or to feel lost in the complexities of the ever-evolving world of marketing tactics. Ultimately, as a marketer, you have two key tasks. The first is to understand consumer behavior. The second is to tell compelling stories that elicit a desired behavior. If you’re feeling […]

Read the article

Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these two tactics are so easy to mix up (beyond the similarities of their names). Part of the challenge is that Google refers to remarketing as a way to reach past website visitors and app […]

Read the article

Welcome to your ultimate guide to marketing acronyms, concepts, and trends. Marketing and advertising terms are constantly evolving as technology brings us new ways to reach prospects, deliver content, and automate our efforts. In this guide, you’ll find definitions and examples for everything from APIs to behavioral targeting, and more. You’ll want to bookmark this […]

Read the article

Remarketing can be a powerful component of a B2B marketing strategy. Get started with these 10 do's and don'ts for remarketing to veterinary professionals.

Read the article