Industry Insights

The Power of Relevance: Marketing During COVID-19 [Case Study]

August 20, 2020
2 min

In this case study, discover the power of a timely message and the role of targeted social media ads in achieving your mid-pandemic marketing goals.

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What Is First-Party Data?

August 20, 2020
3 min

Not all data is created equal. Find out where your data comes from—and which source is most effective for campaign success.

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6 Key Performance Indicators (KPIs) to Watch in Paid Advertising

August 13, 2020
3 min

When you’re leveraging paid advertising, do you know which KPIs are most important? Measure your success with these 6 indicators.

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10 Lead Magnets You Need

August 13, 2020
3 min

Looking to give your inbound digital campaigns a jolt of energy? Check out these lead magnet ideas.

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12 Ideas to Jump-Start Your Next Webinar Project

August 6, 2020
3 min

So your conference plans are on hold, and you’re considering hosting a webinar to meet lead generation goals, spread brand awareness, or nurture your list. But how do you choose a topic that’s worth presenting? What makes a webinar worth your veterinary audience’s limited time? Here are a few ideas to jump-start your next webinar […]

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10 Tips for Hosting a Successful Webinar

August 6, 2020
3 min

New to webinars? Don't miss these 10 tips to help make your webinars stand out.

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All Hail the Engagement Metrics

July 28, 2020
4 min

You should be looking at this metric for every marketing campaign you create.

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How This Campaign Produced a 25% Lead-to-Sale Conversion Ratio [Case Study]

July 28, 2020
2 min

See how one midsize company in the veterinary space partnered with Brief Media to fuel a handraiser campaign and generate high sales conversions.

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How to Interpret (and Improve) Your Email Deliverability Report

July 22, 2020
2 min

What makes an email delivery unsuccessful? What triggers unsubscribes, bounces, and spam reports? Get a quick overview of the intricacies of your email deliverability report.

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