Industry Insights

6 Key Performance Indicators (KPIs) to Watch in Paid Advertising

August 13, 2020
3 min

When you’re leveraging paid advertising, do you know which KPIs are most important? Measure your success with these 6 indicators.

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10 Lead Magnets You Need

August 13, 2020
3 min

Looking to give your inbound digital campaigns a jolt of energy? Check out these lead magnet ideas.

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12 Ideas to Jump-Start Your Next Webinar Project

August 6, 2020
3 min

So your conference plans are on hold, and you’re considering hosting a webinar to meet lead generation goals, spread brand awareness, or nurture your list. But how do you choose a topic that’s worth presenting? What makes a webinar worth your veterinary audience’s limited time? Here are a few ideas to jump-start your next webinar […]

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10 Tips for Hosting a Successful Webinar

August 6, 2020
3 min

New to webinars? Don't miss these 10 tips to help make your webinars stand out.

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All Hail the Engagement Metrics

July 28, 2020
4 min

You should be looking at this metric for every marketing campaign you create.

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How This Campaign Produced a 25% Lead-to-Sale Conversion Ratio [Case Study]

July 28, 2020
2 min

See how one midsize company in the veterinary space partnered with Brief Media to fuel a handraiser campaign and generate high sales conversions.

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How to Interpret (and Improve) Your Email Deliverability Report

July 22, 2020
2 min

What makes an email delivery unsuccessful? What triggers unsubscribes, bounces, and spam reports? Get a quick overview of the intricacies of your email deliverability report.

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5 Must-Know Tips & Tools for Optimizing Email Opens

July 22, 2020
3 min

If an email is sent but never seen, does it make an impact? Unlike the proverbial tree in the forest, nope. Try these optimization tips to help ensure your email is opened.

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Top 10 Tips for Acing Your Virtual Sales Demonstration

July 17, 2020
5 min

If selling is an art, then a virtual sales demonstration is where art and technology collide. Try these 10 tips to ace the art of virtual selling.

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