The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as an inverted pyramid that shows the largest pool of potential buyers at the top and narrows to the most interested prospects. Visualizing a sales funnel can help marketers and salespeople determine what a prospect […]

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Many of your digital marketing efforts are probably fueled by cookies. Do you know what they are? Learn the ins and outs in this quick guide.

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Digital capabilities are expanding horizons for B2B companies in the veterinary industry, enabling them to employ a B2B2C campaign structure to own conversations with both veterinarians and pet owners in a 360-degree manner. These web-based campaigns are less expensive than the direct-mail approach for B2B2C campaigns of the past, resulting in wider adoption in our […]

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You’re probably pretty familiar with the two primary business revenue models: business-to-business (B2B) and business-to-consumer (B2C). Most companies either sell their products or services to other companies or to an end user. But have you heard about B2B2C? It’s more relevant to your business than you might think. B2B vs B2C A B2B model focuses […]

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Virtual education is on the rise! Companies are executing online education through a variety of channels, including virtual trade show events, media-hosted webinars, and their own internally hosted webinars. In this webinar case study, see how a new company in the veterinary industry partnered with Clinician’s Brief to spread the word about their upcoming event—and […]

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A/B testing is one of the best strategies for optimizing your digital marketing. Get a quick overview of this simple approach and start using it today.

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Your tactics are only as strong as your weakest link… how’s your message? Value propositions are not just a list of features and benefits or the tangible product or service you deliver—they go much deeper. There are many traps you can fall into while creating your value proposition. Don’t mistake it for a slogan, and […]

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Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website visitors and app users—this is really retargeting. Retargeting leverages the display network to serve ads to site visitors via website tracking cookies. Remarketing, on the other hand, leverages email for reengagement. Retargeting is often […]

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New to digital marketing? This case study will be right up your alley. See how a simple training video worked to convert 23 sales meeting requests.

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