Industry Insights

10 Tips for Hosting a Successful Webinar

August 6, 2020
3 min

New to webinars? Don't miss these 10 tips to help make your webinars stand out.

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All Hail the Engagement Metrics

July 28, 2020
4 min

You should be looking at this metric for every marketing campaign you create.

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How This Campaign Produced a 25% Lead-to-Sale Conversion Ratio [Case Study]

July 28, 2020
2 min

See how one midsize company in the veterinary space partnered with Brief Media to fuel a handraiser campaign and generate high sales conversions.

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How to Interpret (and Improve) Your Email Deliverability Report

July 22, 2020
2 min

What makes an email delivery unsuccessful? What triggers unsubscribes, bounces, and spam reports? Get a quick overview of the intricacies of your email deliverability report.

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5 Must-Know Tips & Tools for Optimizing Email Opens

July 22, 2020
3 min

If an email is sent but never seen, does it make an impact? Unlike the proverbial tree in the forest, nope. Try these optimization tips to help ensure your email is opened.

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Top 10 Tips for Acing Your Virtual Sales Demonstration

July 17, 2020
5 min

If selling is an art, then a virtual sales demonstration is where art and technology collide. Try these 10 tips to ace the art of virtual selling.

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Remarketing Campaign Blows Past Benchmarks [Case Study]

July 17, 2020
2 min

Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s not too late! We’ve talked about remarketing as a key part of your digital marketing engine. This case study illustrates how it can be used as part of your shorter-term campaigns to create incredible […]

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What Is a Sales Funnel?

July 9, 2020
2 min

The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as an inverted pyramid that shows the largest pool of potential buyers at the top and narrows to the most interested prospects. Visualizing a sales funnel can help marketers and salespeople determine what a prospect […]

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Digital Marketing 101: What Are Website Cookies?

July 9, 2020
< 1 min

Many of your digital marketing efforts are probably fueled by cookies. Do you know what they are? Learn the ins and outs in this quick guide.

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