Over the years, email marketing has evolved significantly. Advancements in audience targeting and automation have made it an even more powerful tool for delivering the right message at the right time. In the veterinary industry, Clinician’s Brief has led the charge in harnessing these advancements, excelling in identifying and targeting highly specific audiences based on […]

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VetMedux has won three of the veterinary industry’s highest marketing honors: a gold and a bronze VETTY for our rebrand (launch campaign and new website) and a silver for the Clinician’s Brief® redesign campaign. Are we excited? Over the moon. Honored? Most sincerely. But there’s more to the story this year than a great campaign […]

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Veterinary marketers have a helpful new resource in Plumb’s™. This popular Brief Media brand is expanding its ability to gather market intel and target veterinarians based on search behavior. You’ve probably heard the name before, but here’s a snapshot of Plumb’s. Plumb’s is a digital reference with everything from diagnostic and treatment guidance to reliable drug […]

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The #1 resource for small animal veterinarians announces new Handraiser product aimed to connect professionals with new treatments and technologies TULSA, OKLAHOMA—Brief Media, publisher of leading veterinary publication and reference brands Clinician’s Brief and Plumb’s Veterinary Drugs, has announced the release of Handraiser, a new product that tracks specific product-buying intent among small animal veterinarians […]

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Is your marketing campaign ROI low? Your message may not be reaching the right people. Try these tips for getting started with a custom audience.

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How do you actually get in front of prospects at a time when travel and in-person meetings are either risky or not recommended? Like everything else in our lives at the moment, you turn to virtual strategies. Here are a few practical tips for hooking leads, converting them into virtual meetings, and then executing professional web meetings that lead to sales conversions.

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Audience surveys are the veterinary marketer’s best way to get real-time data at scale right now. Make the most of your survey efforts with these practical tips.

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Navigate the implications of teleheath in the veterinary industry, and find out what it means for your brand goals.

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During this crisis—and in the months to come—marketers must understand the new patterns of consumer behavior and adapt to the long-term impact of our new normal. Here’s how your business can drive innovation and unity during this crisis.

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