Welcome to your ultimate guide to marketing acronyms, concepts, and trends. Marketing and advertising terms are constantly evolving as technology brings us new ways to reach prospects, deliver content, and automate our efforts. In this guide, you’ll find definitions and examples for everything from APIs to behavioral targeting, and more. You’ll want to bookmark this […]

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Digital marketers have been using remarketing and retargeting strategies for years. They’re an effective way to drive sales and build brand awareness with a highly targeted online marketing strategy. Let’s dive deeper into these concepts and take a look at how they can level up your online advertising strategies. Most businesses employ online advertising through […]

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Remarketing can be a powerful component of a B2B marketing strategy. Get started with these 10 do's and don'ts for remarketing to veterinary professionals.

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A strong lead nurturing program is a crucial tool in the veterinary marketer's arsenal. See an example of a successful campaign targeting and execution.

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A lead nurturing program can strengthen your marketing campaigns and more efficiently convert your leads. Try our 10 best tips to create your own.

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Conferences may be on hold, but that doesn’t mean your lead generation programs need to follow suit. Use these 10 lead generation ideas to keep leads coming in.

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Customer experience, account-based marketing, and omnichannel experiences—what's it all mean for the modern veterinary B2B marketer? Get the breakdown here.

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Is your marketing campaign ROI low? Your message may not be reaching the right people. Try these tips for getting started with a custom audience.

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We compiled some of the most relevant digital marketing trends for veterinary marketers. See what's changed in B2B web traffic, CBC, and e-commerce.

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