New to digital marketing? This case study will be right up your alley. See how a simple training video worked to convert 23 sales meeting requests.

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You may have heard about delivering your ad via off-network impressions. Get the 411 on how it works and see some real-world examples!

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It’s easy to get caught up in the marketing jargon. Or to feel lost in the complexities of the ever-evolving world of marketing tactics. Ultimately, as a marketer, you have two key tasks. The first is to understand consumer behavior. The second is to tell compelling stories that elicit a desired behavior. If you’re feeling […]

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Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these two tactics are so easy to mix up (beyond the similarities of their names). Part of the challenge is that Google refers to remarketing as a way to reach past website visitors and app […]

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Welcome to your ultimate guide to marketing acronyms, concepts, and trends. Marketing and advertising terms are constantly evolving as technology brings us new ways to reach prospects, deliver content, and automate our efforts. In this guide, you’ll find definitions and examples for everything from APIs to behavioral targeting, and more. You’ll want to bookmark this […]

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Digital marketers have been using remarketing and retargeting strategies for years. They’re an effective way to drive sales and build brand awareness with a highly targeted online marketing strategy. Let’s dive deeper into these concepts and take a look at how they can level up your online advertising strategies. Most businesses employ online advertising through […]

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Remarketing can be a powerful component of a B2B marketing strategy. Get started with these 10 do's and don'ts for remarketing to veterinary professionals.

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A strong lead nurturing program is a crucial tool in the veterinary marketer's arsenal. See an example of a successful campaign targeting and execution.

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A lead nurturing program can strengthen your marketing campaigns and more efficiently convert your leads. Try our 10 best tips to create your own.

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