See how one campaign in the veterinary industry successfully attracted high engagement with both primary and remarketing campaigns.

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Ready to start creating a Facebook ad? We’re here for you. Brush up on what you need to know to get started with Facebook Ads Manager. The Basics of Facebook Ads Manager Let’s quickly run through the structure of advertising in Facebook Ads Manager before we dive into the anatomy of the ad itself. Using First-Party […]

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5 Ways to generate veterinary professional leads using the Facebook Ad Manager, Facebook Pixel and perhaps even a media partner.

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Virtual sales is here to stay. We've got 5 ways to align sales and marketing and maximize your sales team's time and enegy in the new normal.

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Ah, virtual events. We know them well by now. The last year, we’ve seen many virtual events, from endless Zoom meetings and conferences gone digital to educational seminars converted to webinars. And just as “necessity is the mother of invention,” our industry has risen to the occasion. We’ve made great strides in adapting to new […]

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Is it found in the breakdown by Industry or by Channel or some other benchmark altogether? Know what's good and not so good when it comes to cost per lead.

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Level the playing field with cost per lead evaluations. Learn how to make the right comparisons to come to the best media buys for your campaign.

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ROI attribution models come in many forms. Learn the pros and cons of the three models commonly used by marketers: first, last, and multi-touch attribution.

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Well-integrated customer relationship management software, or CRM for short, can help propel your business to new levels. Optimizing your CRM to connect the dots and reduce friction between sales and marketing is a major plus. In addition, optimizing your CRM helps align an organization with the achievement of common business objectives. There are many benefits to […]

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