Looking to increase your engagement and convert more leads? See how this brand used targeted, topic-focused clinical content to engage valuable veterinary leads.

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There’s real value in creating an educational marketing campaign. And more value can be had with a multi-step automated nurturing program. This case study explores a successful campaign that provided a broad core education with narrow value-add offers. It returned both high open and click-through rates and reinforces the value of educational content in nurturing […]

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Using education to drive engagement? This case study will show you why you should double down with those who engage with your educational messages and resources.

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In mid-March of 2020, as the COVID-19 pandemic took hold in the US, Brief Media CEO and founder Elizabeth Green advised her sales team to stop all sales efforts and focus on connecting with clients to ensure they had everything they needed. Under her leadership, the Brief Media team reviewed and published a step-by-step coronavirus […]

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Who wins in a fight: social media advertising or native advertising? This veterinary advertiser put them to the test. You might be surprised by the results.

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As concerns surge about digital privacy, users push for tighter restrictions on data tracking. Let's take a look at what third-party cookies actually are and how their demise will impact you as an advertiser.

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TULSA, OKLAHOMA—Brief Media has been honored with a 2020 FOLIO: Eddie and Ozzie Award for editorial excellence in content created for Clinician’s Brief. Procedures Pro: Fundic Examination, an image-based clinical guide to performing veterinary ophthalmologic examinations, has won in the B2B Instructional/How-To category.  Two additional Brief Media entries were recognized with honorable mentions. The Clinician’s […]

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In this case study, we’ll take a look at how one company leveraged RACE-approved CE to earn high registration numbers and an incredible registration-to-attendee conversion rate.

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Many companies have been pursuing webinars as a way to generate leads and provide educational nurturing for prospects. In this case study, we’ll look at how webinar performance can be amplified through a partnership approach to registration marketing. Case Study An established company in the veterinary industry launched a 12-month webinar series initiative with a […]

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