How This Campaign Produced a 25% Lead-to-Sale Conversion Ratio [Case Study]

July 28, 2020
2 min

See how one midsize company in the veterinary space partnered with Brief Media to fuel a handraiser campaign and generate high sales conversions.

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Remarketing Campaign Blows Past Benchmarks [Case Study]

July 17, 2020
2 min

Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s not too late! We’ve talked about remarketing as a key part of your digital marketing engine. This case study illustrates how it can be used as part of your shorter-term campaigns to create incredible […]

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Clinician’s Brief Launches Real-Time Notifications for Purchase Intent

July 16, 2020
2 min

The #1 resource for small animal veterinarians announces new Handraiser product aimed to connect professionals with new treatments and technologies TULSA, OKLAHOMA—Brief Media, publisher of leading veterinary publication and reference brands Clinician’s Brief and Plumb’s Veterinary Drugs, has announced the release of Handraiser, a new product that tracks specific product-buying intent among small animal veterinarians […]

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Educational Campaign Helps Company Control a Narrow Conversation [Case Study]

July 8, 2020
2 min

Digital capabilities are expanding horizons for B2B companies in the veterinary industry, enabling them to employ a B2B2C campaign structure to own conversations with both veterinarians and pet owners in a 360-degree manner. These web-based campaigns are less expensive than the direct-mail approach for B2B2C campaigns of the past, resulting in wider adoption in our […]

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How This Webinar Surpassed Expectations for Lead Generation [Case Study]

July 1, 2020
2 min

Virtual education is on the rise! Companies are executing online education through a variety of channels, including virtual trade show events, media-hosted webinars, and their own internally hosted webinars. In this webinar case study, see how a new company in the veterinary industry partnered with Clinician’s Brief to spread the word about their upcoming event—and […]

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Remarketing and Retargeting: 2 Critical B2B Bottom-of-Funnel Tactics

June 5, 2020
4 min

Digital marketers have been using remarketing and retargeting strategies for years. They’re an effective way to drive sales and build brand awareness with a highly targeted online marketing strategy. Let’s dive deeper into these concepts and take a look at how they can level up your online advertising strategies. Most businesses employ online advertising through […]

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Why Veterinary B2B Marketers Should Refocus on Customer Experience

May 21, 2020
4 min

Customer experience, account-based marketing, and omnichannel experiences—what's it all mean for the modern veterinary B2B marketer? Get the breakdown here.

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Brief Media Unveils New Revenue Team to Boost Partner Success

February 14, 2020
2 min

Brief Media has strengthened its revenue department with team growth and a restructure to grow the success of its partners.

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Brief Media CEO Receives 2020 Feather in Her Cap Award

January 21, 2020
2 min

Elizabeth Green, founder and CEO of Brief Media—publisher of leading veterinary publication and reference brands Clinician’s Brief and Plumb’s Veterinary Drugs—has been honored with the 2020 Feather in Her Cap Award. The 2020 Feather in Her Cap Award was announced Monday, January 20, at VMX in Orlando, Florida. The award recognizes women who have made […]

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