Industry Insights

The Essential Lead Gen Planning Checklist

July 29, 2022
2 min

You’ve got your sleeves rolled up and your power song cranked. It’s time to generate some leads. Use this lead generation checklist to help plan your campaign and make sure you’ve got all your ducks in a row. Step 1: Campaign Goals Establish your campaign goals to ensure the entire team is on the same […]

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Plumb’s Opens New Doors for Veterinary Marketers

June 27, 2022
2 min

Veterinary marketers have a helpful new resource in Plumb’s™. This popular Brief Media brand is expanding its ability to gather market intel and target veterinarians based on search behavior. You’ve probably heard the name before, but here’s a snapshot of Plumb’s. Plumb’s is a digital reference with everything from diagnostic and treatment guidance to reliable drug […]

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[Case Study] 3 Types of Interactive Case-Based Content That Drive Incredible Conversions

May 26, 2022
3 min

Love case-based content? Love market data? Love leads? Great news—there’s a way to combine all of them with interactive case-based clinical content! Even better news—the Brief Media audience loves this content too. Veterinarians really have fun testing their knowledge. The quizzes in our daily newsletters get huge engagement. Interactive case-based content allows your brand to […]

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5 Pro Tips for Product Launch Content Creation

April 12, 2022
3 min

Product launch got your team feeling pinched? Here are 5 tips for content creation that'll help your new product succeed in the veterinary market.

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The Lead Generation Remix

March 22, 2022
3 min

You will always need quality content for robust lead generation. Luckily, you don’t have to reinvent the wheel every time! Investing in new content to meet your lead generation goals isn’t always an option. But if you’ve already got great content, you have a ton of opportunities to turn up the volume on lead generation. […]

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Stop Guessing and Start Giving Prospects What They Want

March 1, 2022
3 min

Does reaching prospects feel like a guessing game that leaves you with messaging that just doesn’t land with your audience? Those failed marketing campaigns cost time and money and result in missed opportunities that are impossible to quantify. To add to the confusion: today’s veterinary industry marketers are finding it harder than ever to know what […]

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All About the Lead

February 14, 2022
4 min

If the idea of searching out good leads is giving you flashbacks to Gelengarry Glen Ross, don’t worry, those days are behind us. We’ve come a long way from competing for coveted premium leads and battling over who will be a coffee-deserving closer or the owner of a brand new set of steak knives.  Luckily, […]

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[Case Study] Handraiser Drives High Engagement—and SQLs

November 23, 2021
2 min

Raise your hand if you want more leads! The Handraiser program can help you get them and easily sort them into engagers and those ready to have a sales conversation. Think you might be dreaming? Well, pinch yourself and wake up to how easy it can be. Created by veterinary experts, handraiser programs are designed to […]

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Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing

November 1, 2021
4 min

Everyone has a different philosophy on the best way to do email. But how do you settle into the right strategy for your brand? Get our top tips for email marketing in the veterinary space.

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