Using education to drive engagement? This case study will show you why you should double down with those who engage with your educational messages and resources.

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It’s a long road from product awareness to sales conversion, which is probably why it’s called a journey. Mapping your customer journey from start to sale (and beyond) can reveal opportunities to fine-tune your buying funnel. Understanding your customer’s journey is the first step if you’re just diving into lead nurturing or content marketing programs. […]

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Who wins in a fight: social media advertising or native advertising? This veterinary advertiser put them to the test. You might be surprised by the results.

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Ads are a common sight—but how well do you know what makes an ad work? If you’re new to the creation side of advertising, this guide is just what you’ll need. Find out where to get started, explore the nuts and bolts of an ad, and learn how to make the most of your advertising budget.

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Inbound marketing is a key element of your sales process. It shortens sales cycles, produces educated buyers, and creates more sales-ready leads. If you haven’t read our recent post on why inbound marketing is important for reducing friction in your sales process, you’ll want to check it out before diving into this guide to implementation. […]

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You probably already know the value quality content brings to your inbound marketing campaigns. But did you know that content is important beyond its lead conversion value? Let’s explore the impact of quality content on your website’s health—from keeping current visitors engaged to attracting new ones.

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You’ve probably heard the term “inbound marketing,” but did you know that it can be a high-impact way to provide value and encourage a prospect to purchase?

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Think you’re ready to fine-tune your marketing with dynamic content? If you’ve got the will and the first-party data, you’re well on your way to providing a personal touch to all your messaging. Dynamic content creates custom experiences that stimulate engagement and convert more leads. If you want to add dynamic content to your user […]

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So, you know who your audience is, but do you know what they’re doing? Having a clear picture of your audience’s behavior (in addition to their demographics) can help you direct your message more accurately and effectively. Let’s look at a few examples within a veterinary audience to highlight the key differences between behavioral and […]

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