You’re ready to build your first behavioral-targeted audience, but what criteria should you use for behavioral segmentation? Here are 11 ways to leverage your data to find the perfect target audience. 1. Website Visits Gauge how often a user is visiting your site and target based on frequency. For example, run a reactivation campaign to […]

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Most marketers are familiar with gathering demographic data in order to reach a prospect audience. And many marketers are effectively harnessing demographic data, such as job title, geography, and academic certifications, to target sub-sets of their in-house database with pointed messaging. Demographic data is great and can certainly help in reaching the right audience, but […]

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Not in the office? Doesn't mean you can't celebrate. Try these 10 creative ideas to show your team how much you care with a virtual staff holiday.

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This year has been a rough one, and we're all looking for ways to show our teams extra appreciation. Get in the holiday spirit with these staff gift ideas.

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Using education to drive engagement? This case study will show you why you should double down with those who engage with your educational messages and resources.

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It’s a long road from product awareness to sales conversion, which is probably why it’s called a journey. Mapping your customer journey from start to sale (and beyond) can reveal opportunities to fine-tune your buying funnel. Understanding your customer’s journey is the first step if you’re just diving into lead nurturing or content marketing programs. […]

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Who wins in a fight: social media advertising or native advertising? This veterinary advertiser put them to the test. You might be surprised by the results.

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Ads are a common sight—but how well do you know what makes an ad work? If you’re new to the creation side of advertising, this guide is just what you’ll need. Find out where to get started, explore the nuts and bolts of an ad, and learn how to make the most of your advertising budget.

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Inbound marketing is a key element of your sales process. It shortens sales cycles, produces educated buyers, and creates more sales-ready leads. If you haven’t read our recent post on why inbound marketing is important for reducing friction in your sales process, you’ll want to check it out before diving into this guide to implementation. […]

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