Industry Insights

Expert Tips for Strategy, Marketing, and Sales Teams

Get practical guidance for strategizing and executing veterinary marketing campaigns that earn the trust and attention of discerning veterinarians.

5 Tips for a Pandemic-Resistant Social Media Strategy

April 16, 2020
4 min

Social media platforms have seen incredible surges in traffic as we turn to our screens for much-needed human connection. Try these tips to build real connections in the veterinary industry, with partners and prospects.

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Unpacking Veterinary Telehealth: How to Navigate Its Impact on Your Brand

April 10, 2020
4 min

Navigate the implications of teleheath in the veterinary industry, and find out what it means for your brand goals.

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The New Normal: How to Adapt Your Brand to the COVID-19 Business Landscape

April 10, 2020
4 min

During this crisis—and in the months to come—marketers must understand the new patterns of consumer behavior and adapt to the long-term impact of our new normal. Here’s how your business can drive innovation and unity during this crisis.

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Practical Ways to Shift Your Marketing Tone During COVID-19

April 2, 2020
4 min

Adjust your marketing strategy and tone to suit the specific needs of the veterinary community during the COVID-19 pandemic.

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Virtual Learning: Generating Veterinary Leads During COVID-19

April 2, 2020
4 min

Keep up-to-date as states adjust continuing education requirements, and get ideas for marketing and education strategies to support veterinarians during this uncertain time.

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How COVID-19 Is Impacting Veterinary Marketers

April 2, 2020
3 min

In the last few weeks, the COVID-19 pandemic has relentlessly changed practically everything—for all of us. Veterinary conferences and events have been canceled or postponed, marketing campaigns have ground to a halt, and our workdays are often tainted with uncertainty. Although much remains outside of our control, our team’s focus endures: We’re committed to helping […]

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