Industry Insights

Expert Tips for Strategy, Marketing, and Sales Teams

Get practical guidance for strategizing and executing veterinary marketing campaigns that earn the trust and attention of discerning veterinarians.

10 Theme Ideas to Inspire Your Next Educational Marketing Campaign

December 10, 2020
2 min

Themed content can help foster high engagement for your veterinary audience. Use this list to get started building your content library.

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Marketing Automation: A Glossary of Terms

December 9, 2020
3 min

Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with marketing automation. Get familiar with these common terms and soon you’ll be speaking the language of automation like an old marketing pro.   The Many Names for Automation First and foremost, let’s address the various […]

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[Case Study] Educational Marketing Campaign Sees High Engagement

December 7, 2020
2 min

There’s real value in creating an educational marketing campaign. And more value can be had with a multi-step automated nurturing program. This case study explores a successful campaign that provided a broad core education with narrow value-add offers. It returned both high open and click-through rates and reinforces the value of educational content in nurturing […]

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11 Criteria for Behavioral Segmentation

December 2, 2020
3 min

You’re ready to build your first behavioral-targeted audience, but what criteria should you use for behavioral segmentation? Here are 11 ways to leverage your data to find the perfect target audience. 1. Website Visits Gauge how often a user is visiting your site and target based on frequency. For example, run a reactivation campaign to […]

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Boost Your Marketing with Behavioral Targeting

December 2, 2020
3 min

Most marketers are familiar with gathering demographic data in order to reach a prospect audience. And many marketers are effectively harnessing demographic data, such as job title, geography, and academic certifications, to target sub-sets of their in-house database with pointed messaging. Demographic data is great and can certainly help in reaching the right audience, but […]

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10 Staff Holiday Celebration Ideas

November 24, 2020
3 min

Not in the office? Doesn't mean you can't celebrate. Try these 10 creative ideas to show your team how much you care with a virtual staff holiday.

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11 Staff Gift Ideas to Make Your Team Feel Appreciated

November 24, 2020
2 min

This year has been a rough one, and we're all looking for ways to show our teams extra appreciation. Get in the holiday spirit with these staff gift ideas.

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The Value of Doubling Down on Engagement [Case Study]

November 19, 2020
2 min

Using education to drive engagement? This case study will show you why you should double down with those who engage with your educational messages and resources.

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10 Tips for Mapping Your Customer Journey

November 19, 2020
3 min

It’s a long road from product awareness to sales conversion, which is probably why it’s called a journey. Mapping your customer journey from start to sale (and beyond) can reveal opportunities to fine-tune your buying funnel. Understanding your customer’s journey is the first step if you’re just diving into lead nurturing or content marketing programs. […]

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First-Time Advertiser Succeeds with Native Advertising [Case Study]

November 12, 2020
2 min

Who wins in a fight: social media advertising or native advertising? This veterinary advertiser put them to the test. You might be surprised by the results.

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Advertising 101: The Basics of an Ad

November 12, 2020
4 min

Ads are a common sight—but how well do you know what makes an ad work? If you’re new to the creation side of advertising, this guide is just what you’ll need. Find out where to get started, explore the nuts and bolts of an ad, and learn how to make the most of your advertising budget.

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6 Steps to Friction-Free Inbound Marketing

November 5, 2020
2 min

Inbound marketing is a key element of your sales process. It shortens sales cycles, produces educated buyers, and creates more sales-ready leads. If you haven’t read our recent post on why inbound marketing is important for reducing friction in your sales process, you’ll want to check it out before diving into this guide to implementation. […]

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Why Quality Content Is Great for Your Website

November 5, 2020
3 min

You probably already know the value quality content brings to your inbound marketing campaigns. But did you know that content is important beyond its lead conversion value? Let’s explore the impact of quality content on your website’s health—from keeping current visitors engaged to attracting new ones.

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How to Provide Value and Gain Sales with Inbound Marketing

October 29, 2020
3 min

You’ve probably heard the term “inbound marketing,” but did you know that it can be a high-impact way to provide value and encourage a prospect to purchase?

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How Dynamic Content Creates Custom Digital Experiences

October 29, 2020
3 min

Think you’re ready to fine-tune your marketing with dynamic content? If you’ve got the will and the first-party data, you’re well on your way to providing a personal touch to all your messaging. Dynamic content creates custom experiences that stimulate engagement and convert more leads. If you want to add dynamic content to your user […]

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Go Beyond Demographics: Get to Know Your Audience’s Behavior and Improve Your Marketing

October 22, 2020
2 min

So, you know who your audience is, but do you know what they’re doing? Having a clear picture of your audience’s behavior (in addition to their demographics) can help you direct your message more accurately and effectively. Let’s look at a few examples within a veterinary audience to highlight the key differences between behavioral and […]

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2 Questions to Ask About CPM Spend to Avoid Wasted Impressions

October 22, 2020
3 min

Would you rather pay $20 per conversion or $79? See how wasted impressions could be costing your campaign ROI.

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How to Use Gated Content to Collect First-Party Data

October 15, 2020
3 min

In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022. Since that announcement, marketers in every industry have seen the value of collecting first-party data. This type of data is the most difficult to collect but offers the most quality and most utility because […]

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How the End of Third-Party Cookies Will Impact Veterinary Marketers

October 15, 2020
3 min

As concerns surge about digital privacy, users push for tighter restrictions on data tracking. Let's take a look at what third-party cookies actually are and how their demise will impact you as an advertiser.

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Bounce Rate and Exit Rate: What's the Difference?

October 8, 2020
3 min

Bounce rate and exit rate are crucial for measuring your website performance—and it's important to know how they differ. Here's what you need to know.

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How Marketing and Sales Teams Can Use a CRM System

October 8, 2020
2 min

CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves, our customers expect us to know them and to provide them relevant content. CRMs can make this easier! Here’s a quick overview of the top functions that CRMs enable and a list of common […]

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8 Technology Tips That Can Improve Your Work-From-Home Experience

September 28, 2020
3 min

Working from home? Us too. Welcome to part 2 of our series for veterinary marketers working from home during a pandemic. We’ve talked about how to work from home, instead of live at work. Now, let’s take a look at some technology tools that can help maximize your productivity and optimize your at-home workflow. 1. […]

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Looking Back: How to Evaluate Your 2020 Marketing Strategy

September 28, 2020
3 min

Planning next year's marketing strategy? Amid the uncertainty of 2020, finding a blueprint for success is tricky. Guide your 2021 strategy with these tips.

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