Expert Tips for Strategy, Marketing, and Sales Teams

Looking to increase your engagement and convert more leads? See how this brand used targeted, topic-focused clinical content to engage valuable veterinary leads.

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Themed content can help foster high engagement for your veterinary audience. Use this list to get started building your content library.

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Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with marketing automation. Get familiar with these common terms and soon you’ll be speaking the language of automation like an old marketing pro.   The Many Names for Automation First and foremost, let’s address the various […]

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There’s real value in creating an educational marketing campaign. And more value can be had with a multi-step automated nurturing program. This case study explores a successful campaign that provided a broad core education with narrow value-add offers. It returned both high open and click-through rates and reinforces the value of educational content in nurturing […]

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You’re ready to build your first behavioral-targeted audience, but what criteria should you use for behavioral segmentation? Here are 11 ways to leverage your data to find the perfect target audience. 1. Website Visits Gauge how often a user is visiting your site and target based on frequency. For example, run a reactivation campaign to […]

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Most marketers are familiar with gathering demographic data in order to reach a prospect audience. And many marketers are effectively harnessing demographic data, such as job title, geography, and academic certifications, to target sub-sets of their in-house database with pointed messaging. Demographic data is great and can certainly help in reaching the right audience, but […]

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Not in the office? Doesn't mean you can't celebrate. Try these 10 creative ideas to show your team how much you care with a virtual staff holiday.

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This year has been a rough one, and we're all looking for ways to show our teams extra appreciation. Get in the holiday spirit with these staff gift ideas.

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Using education to drive engagement? This case study will show you why you should double down with those who engage with your educational messages and resources.

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It’s a long road from product awareness to sales conversion, which is probably why it’s called a journey. Mapping your customer journey from start to sale (and beyond) can reveal opportunities to fine-tune your buying funnel. Understanding your customer’s journey is the first step if you’re just diving into lead nurturing or content marketing programs. […]

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Who wins in a fight: social media advertising or native advertising? This veterinary advertiser put them to the test. You might be surprised by the results.

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Ads are a common sight—but how well do you know what makes an ad work? If you’re new to the creation side of advertising, this guide is just what you’ll need. Find out where to get started, explore the nuts and bolts of an ad, and learn how to make the most of your advertising budget.

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Inbound marketing is a key element of your sales process. It shortens sales cycles, produces educated buyers, and creates more sales-ready leads. If you haven’t read our recent post on why inbound marketing is important for reducing friction in your sales process, you’ll want to check it out before diving into this guide to implementation. […]

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You probably already know the value quality content brings to your inbound marketing campaigns. But did you know that content is important beyond its lead conversion value? Let’s explore the impact of quality content on your website’s health—from keeping current visitors engaged to attracting new ones.

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You’ve probably heard the term “inbound marketing,” but did you know that it can be a high-impact way to provide value and encourage a prospect to purchase?

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Think you’re ready to fine-tune your marketing with dynamic content? If you’ve got the will and the first-party data, you’re well on your way to providing a personal touch to all your messaging. Dynamic content creates custom experiences that stimulate engagement and convert more leads. If you want to add dynamic content to your user […]

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So, you know who your audience is, but do you know what they’re doing? Having a clear picture of your audience’s behavior (in addition to their demographics) can help you direct your message more accurately and effectively. Let’s look at a few examples within a veterinary audience to highlight the key differences between behavioral and […]

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Would you rather pay $20 per conversion or $79? See how wasted impressions could be costing your campaign ROI.

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In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022. Since that announcement, marketers in every industry have seen the value of collecting first-party data. This type of data is the most difficult to collect but offers the most quality and most utility because […]

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As concerns surge about digital privacy, users push for tighter restrictions on data tracking. Let's take a look at what third-party cookies actually are and how their demise will impact you as an advertiser.

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Bounce rate and exit rate are crucial for measuring your website performance—and it's important to know how they differ. Here's what you need to know.

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CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves, our customers expect us to know them and to provide them relevant content. CRMs can make this easier! Here’s a quick overview of the top functions that CRMs enable and a list of common […]

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Working from home? Us too. Welcome to part 2 of our series for veterinary marketers working from home during a pandemic. We’ve talked about how to work from home, instead of live at work. Now, let’s take a look at some technology tools that can help maximize your productivity and optimize your at-home workflow. 1. […]

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