Using education to drive engagement? This case study will show you why you should double down with those who engage with your educational messages and resources.
It’s a long road from product awareness to sales conversion, which is probably why it’s called a journey. Mapping your customer journey from start to sale (and beyond) can reveal opportunities to fine-tune your buying funnel. Understanding your customer’s journey is the first step if you’re just diving into lead nurturing or content marketing programs. […]
Who wins in a fight: social media advertising or native advertising? This veterinary advertiser put them to the test. You might be surprised by the results.
Ads are a common sight—but how well do you know what makes an ad work? If you’re new to the creation side of advertising, this guide is just what you’ll need. Find out where to get started, explore the nuts and bolts of an ad, and learn how to make the most of your advertising budget.
Inbound marketing is a key element of your sales process. It shortens sales cycles, produces educated buyers, and creates more sales-ready leads. If you haven’t read our recent post on why inbound marketing is important for reducing friction in your sales process, you’ll want to check it out before diving into this guide to implementation. […]
You probably already know the value quality content brings to your inbound marketing campaigns. But did you know that content is important beyond its lead conversion value? Let’s explore the impact of quality content on your website’s health—from keeping current visitors engaged to attracting new ones.
You’ve probably heard the term “inbound marketing,” but did you know that it can be a high-impact way to provide value and encourage a prospect to purchase?
Think you’re ready to fine-tune your marketing with dynamic content? If you’ve got the will and the first-party data, you’re well on your way to providing a personal touch to all your messaging. Dynamic content creates custom experiences that stimulate engagement and convert more leads. If you want to add dynamic content to your user […]
So, you know who your audience is, but do you know what they’re doing? Having a clear picture of your audience’s behavior (in addition to their demographics) can help you direct your message more accurately and effectively. Let’s look at a few examples within a veterinary audience to highlight the key differences between behavioral and […]
Would you rather pay $20 per conversion or $79? See how wasted impressions could be costing your campaign ROI.
In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022. Since that announcement, marketers in every industry have seen the value of collecting first-party data. This type of data is the most difficult to collect but offers the most quality and most utility because […]
As concerns surge about digital privacy, users push for tighter restrictions on data tracking. Let's take a look at what third-party cookies actually are and how their demise will impact you as an advertiser.
Bounce rate and exit rate are crucial for measuring your website performance—and it's important to know how they differ. Here's what you need to know.
CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves, our customers expect us to know them and to provide them relevant content. CRMs can make this easier! Here’s a quick overview of the top functions that CRMs enable and a list of common […]
Working from home? Us too. Welcome to part 2 of our series for veterinary marketers working from home during a pandemic. We’ve talked about how to work from home, instead of live at work. Now, let’s take a look at some technology tools that can help maximize your productivity and optimize your at-home workflow. 1. […]
Planning next year's marketing strategy? Amid the uncertainty of 2020, finding a blueprint for success is tricky. Guide your 2021 strategy with these tips.
Use this email marketing checklist to make sure you’re not missing any key details in your next email campaign. 1. From Address Determine what name you wish to appear as the sender in the recipient’s inbox. For example, if it’s a sales message, you may decide to send it from the sales manager. If you’re […]
If you are advertising on Facebook (or planning to), you need a Facebook pixel. Yes, need. The pixel is simply a few lines of code that you install in the header of your website. It’s the same concept as the code you install for Google Analytics to allow data collection on your website traffic. The […]
In this case study, we’ll take a look at how one company leveraged RACE-approved CE to earn high registration numbers and an incredible registration-to-attendee conversion rate.
We're all new to working from home during a pandemic—and it can be extra stressful. Use these 7 tips to redefine your boundaries and reclaim your time.
Planning your fourth-quarter marketing deliverables? Diving into your veterinary marketing strategy for next year? You’ll need these updates on the state of the veterinary industry. Veterinary Practices a Rare Economic Bright Spot We’re all home and spending more time with our pets (and realizing how essential they are to our social network). Maybe we’re also […]
Many companies have been pursuing webinars as a way to generate leads and provide educational nurturing for prospects. In this case study, we’ll look at how webinar performance can be amplified through a partnership approach to registration marketing. Case Study An established company in the veterinary industry launched a 12-month webinar series initiative with a […]