Industry Insights

Expert Tips for Strategy, Marketing, and Sales Teams

Get practical guidance for strategizing and executing veterinary marketing campaigns that earn the trust and attention of discerning veterinarians.

[Case Study] 3 Types of Interactive Case-Based Content That Drive Incredible Conversions

May 26, 2022
3 min

Love case-based content? Love market data? Love leads? Great news—there’s a way to combine all of them with interactive case-based clinical content! Even better news—the Brief Media audience loves this content too. Veterinarians really have fun testing their knowledge. The quizzes in our daily newsletters get huge engagement. Interactive case-based content allows your brand to […]

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5 Pro Tips for Product Launch Content Creation

April 12, 2022
3 min

Product launch got your team feeling pinched? Here are 5 tips for content creation that'll help your new product succeed in the veterinary market.

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The Lead Generation Remix

March 22, 2022
3 min

You will always need quality content for robust lead generation. Luckily, you don’t have to reinvent the wheel every time! Investing in new content to meet your lead generation goals isn’t always an option. But if you’ve already got great content, you have a ton of opportunities to turn up the volume on lead generation. […]

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Stop Guessing and Start Giving Prospects What They Want

March 1, 2022
3 min

Does reaching prospects feel like a guessing game that leaves you with messaging that just doesn’t land with your audience? Those failed marketing campaigns cost time and money and result in missed opportunities that are impossible to quantify. To add to the confusion: today’s veterinary industry marketers are finding it harder than ever to know what […]

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All About the Lead

February 14, 2022
4 min

If the idea of searching out good leads is giving you flashbacks to Gelengarry Glen Ross, don’t worry, those days are behind us. We’ve come a long way from competing for coveted premium leads and battling over who will be a coffee-deserving closer or the owner of a brand new set of steak knives.  Luckily, […]

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[Case Study] Handraiser Drives High Engagement—and SQLs

November 23, 2021
2 min

Raise your hand if you want more leads! The Handraiser program can help you get them and easily sort them into engagers and those ready to have a sales conversation. Think you might be dreaming? Well, pinch yourself and wake up to how easy it can be. Created by veterinary experts, handraiser programs are designed to […]

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Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing

November 1, 2021
4 min

Everyone has a different philosophy on the best way to do email. But how do you settle into the right strategy for your brand? Get our top tips for email marketing in the veterinary space.

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[Case Study] Let Engagement Be Your Guide to Content Creation

August 28, 2021
2 min

See how one company leveraged historic engagement data to drive new content.

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Prepare for Impact: Email Privacy Is Coming to an iOS Inbox Near You

August 4, 2021
2 min

Apple’s iOS 15 is arriving this September. You may have heard rumblings that it means the end of email marketing. The warnings needn’t be so dire—but you will need to prepare. Don’t worry. We’ve got a quick overview for you to make sure you are prepared for the switch and have the tools to adapt […]

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[Case Study] Benchmark-Busting Campaign Results with the COPE Approach

July 14, 2021
2 min

Go for maximum exposure of your existing content with a cross-channel promotional strategy and see if you don't get Gestalt results too.

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6 Ways to Leverage Remarketing to Produce SQLs

May 7, 2021
2 min

Learn 6 common remarketing techniques that will help you leave no stone unturned in your eternal goal of generating leads.

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[Case Study] 28%+ CTR with Veterinary Remarketing Campaign

April 2, 2021
2 min

See how one campaign in the veterinary industry successfully attracted high engagement with both primary and remarketing campaigns.

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Anatomy of a Facebook Ad

March 19, 2021
3 min

Ready to start creating a Facebook ad? We’re here for you. Brush up on what you need to know to get started with Facebook Ads Manager. The Basics of Facebook Ads Manager Let’s quickly run through the structure of advertising in Facebook Ads Manager before we dive into the anatomy of the ad itself. Using First-Party […]

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5 Ways to Amp Up Your Veterinary Lead Generation with Facebook Ads

March 19, 2021
4 min

5 Ways to generate veterinary professional leads using the Facebook Ad Manager, Facebook Pixel and perhaps even a media partner.

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5 New Strategies for Virtual Sales in the Veterinary Industry

March 3, 2021
3 min

Virtual sales is here to stay. We've got 5 ways to align sales and marketing and maximize your sales team's time and enegy in the new normal.

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4 Virtual Events That Are Successful in the Veterinary Industry

March 3, 2021
5 min

Ah, virtual events. We know them well by now. The last year, we’ve seen many virtual events, from endless Zoom meetings and conferences gone digital to educational seminars converted to webinars. And just as “necessity is the mother of invention,” our industry has risen to the occasion. We’ve made great strides in adapting to new […]

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What's a Good Cost Per Lead?

February 18, 2021
3 min

Is it found in the breakdown by Industry or by Channel or some other benchmark altogether? Know what's good and not so good when it comes to cost per lead.

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Let Cost Per Lead Be Your Guide

February 18, 2021
6 min

Level the playing field with cost per lead evaluations. Learn how to make the right comparisons to come to the best media buys for your campaign.

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3 Common ROI Attribution Models

February 5, 2021
3 min

ROI attribution models come in many forms. Learn the pros and cons of the three models commonly used by marketers: first, last, and multi-touch attribution.

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5 Tips for Optimizing Your CRM to Improve Your Bottom Line

February 5, 2021
3 min

Well-integrated customer relationship management software, or CRM for short, can help propel your business to new levels. Optimizing your CRM to connect the dots and reduce friction between sales and marketing is a major plus. In addition, optimizing your CRM helps align an organization with the achievement of common business objectives. There are many benefits to […]

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[Case Study] It’s a Match: Lead ID Improves Campaign ROI

January 21, 2021
2 min

One advertiser reaches new prospects, scores fresh qualified leads and boosts campaign results with Brief Media’s Data Match.

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10 Veterinary Marketing Projects to Tackle Today That Will Pay Off Later

January 7, 2021
4 min

Busy lives inevitably lead to a handful of projects that never make it to the top of the to-do list. Until now. Current Covid-19 restrictions have created a rare lull in live veterinary events and conferences; they’re all on pause until June 2021. The temptation to hibernate is real, but it won’t help you reach […]

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Our Favorite Animal Influencers on Instagram

December 22, 2020
3 min

Spend any time on social media and you’ll hear the term “instafamous.” This portmanteau—a combination of Instagram and famous—is reserved for personas (animal, vegetable, or mineral) with large Instagram followings. Their extreme popularity makes them natural social influencers. And many do cash in, promoting brands and endorsing products through their Instagram accounts. Is a partnership […]

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