Does reaching prospects feel like a guessing game that leaves you with messaging that just doesn’t land with your audience? Those failed marketing campaigns cost time and money and result in missed opportunities that are impossible to quantify. To add to the confusion: today’s veterinary industry marketers are finding it harder than ever to know what […]
If the idea of searching out good leads is giving you flashbacks to Gelengarry Glen Ross, don’t worry, those days are behind us. We’ve come a long way from competing for coveted premium leads and battling over who will be a coffee-deserving closer or the owner of a brand new set of steak knives. Luckily, […]
Raise your hand if you want more leads! The Handraiser program can help you get them and easily sort them into engagers and those ready to have a sales conversation. Think you might be dreaming? Well, pinch yourself and wake up to how easy it can be. Created by veterinary experts, handraiser programs are designed to […]
Everyone has a different philosophy on the best way to do email. But how do you settle into the right strategy for your brand? Get our top tips for email marketing in the veterinary space.
See how one company leveraged historic engagement data to drive new content.
Apple’s iOS 15 is arriving this September. You may have heard rumblings that it means the end of email marketing. The warnings needn’t be so dire—but you will need to prepare. Don’t worry. We’ve got a quick overview for you to make sure you are prepared for the switch and have the tools to adapt […]
Go for maximum exposure of your existing content with a cross-channel promotional strategy and see if you don't get Gestalt results too.
Learn 6 common remarketing techniques that will help you leave no stone unturned in your eternal goal of generating leads.
See how one campaign in the veterinary industry successfully attracted high engagement with both primary and remarketing campaigns.
Ready to start creating a Facebook ad? We’re here for you. Brush up on what you need to know to get started with Facebook Ads Manager. The Basics of Facebook Ads Manager Let’s quickly run through the structure of advertising in Facebook Ads Manager before we dive into the anatomy of the ad itself. Using First-Party […]
5 Ways to generate veterinary professional leads using the Facebook Ad Manager, Facebook Pixel and perhaps even a media partner.
Virtual sales is here to stay. We've got 5 ways to align sales and marketing and maximize your sales team's time and enegy in the new normal.
Ah, virtual events. We know them well by now. The last year, we’ve seen many virtual events, from endless Zoom meetings and conferences gone digital to educational seminars converted to webinars. And just as “necessity is the mother of invention,” our industry has risen to the occasion. We’ve made great strides in adapting to new […]
Is it found in the breakdown by Industry or by Channel or some other benchmark altogether? Know what's good and not so good when it comes to cost per lead.
Level the playing field with cost per lead evaluations. Learn how to make the right comparisons to come to the best media buys for your campaign.
ROI attribution models come in many forms. Learn the pros and cons of the three models commonly used by marketers: first, last, and multi-touch attribution.
Well-integrated customer relationship management software, or CRM for short, can help propel your business to new levels. Optimizing your CRM to connect the dots and reduce friction between sales and marketing is a major plus. In addition, optimizing your CRM helps align an organization with the achievement of common business objectives. There are many benefits to […]
One advertiser reaches new prospects, scores fresh qualified leads and boosts campaign results with Brief Media’s Data Match.
Busy lives inevitably lead to a handful of projects that never make it to the top of the to-do list. Until now. Current Covid-19 restrictions have created a rare lull in live veterinary events and conferences; they’re all on pause until June 2021. The temptation to hibernate is real, but it won’t help you reach […]
Spend any time on social media and you’ll hear the term “instafamous.” This portmanteau—a combination of Instagram and famous—is reserved for personas (animal, vegetable, or mineral) with large Instagram followings. Their extreme popularity makes them natural social influencers. And many do cash in, promoting brands and endorsing products through their Instagram accounts. Is a partnership […]
We saw it all in 2020, including the good, the bad, and the ugly of Zoom meetings. In honor of the year of working from home and our new love-hate relationship with teleconferencing (and our undying love for animals), we’ve pulled together our favorite Zoom meetings where pets stole the show and gave us some […]
Let’s talk 2021realities: Despite our hopes for a return to normalcy, complete with the veterinary industry events we’ve come to rely on, we now know that won’t be the case. Several organizations, including VMX, Austin Vet, DC Vet, Fetch Indianapolis, and ACVIM have pushed their major events to June 2021. So, that’s that. Shall we pivot to […]