Expert Tips for Strategy, Marketing, and Sales Teams

Customer experience, account-based marketing, and omnichannel experiences—what's it all mean for the modern veterinary B2B marketer? Get the breakdown here.

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Is your marketing campaign ROI low? Your message may not be reaching the right people. Try these tips for getting started with a custom audience.

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We compiled some of the most relevant digital marketing trends for veterinary marketers. See what's changed in B2B web traffic, CBC, and e-commerce.

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States are reopening, but it's hard to know what that means for your business. Plan your next steps for your brand in the veterinary industry with these insights.

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The transition back to in-person meetings may be rocky. Use these guidelines to create a safe, considerate sales call protocol—for your employees and your customers.

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How do you actually get in front of prospects at a time when travel and in-person meetings are either risky or not recommended? Like everything else in our lives at the moment, you turn to virtual strategies. Here are a few practical tips for hooking leads, converting them into virtual meetings, and then executing professional web meetings that lead to sales conversions.

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When quickly shifting your marketing strategy in response to a crisis, the immediate demand for new content can feel overwhelming. Don’t stress! Let’s take a look at ways you can repurpose existing content to support your evolving initiatives—and ultimately generate sales-ready leads. Repurposing content is a great way to quickly develop new campaigns that give […]

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Cash flow is top-of-mind across industries right now. Here are 3 ways you can support your veterinary partners that are also great for your business.

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Right now, our business strategies must lean heavily on virtual tools. Check out these 12 ideas to help your business stay productive and efficient.

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Audience surveys are the veterinary marketer’s best way to get real-time data at scale right now. Make the most of your survey efforts with these practical tips.

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Social media platforms have seen incredible surges in traffic as we turn to our screens for much-needed human connection. Try these tips to build real connections in the veterinary industry, with partners and prospects.

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Navigate the implications of teleheath in the veterinary industry, and find out what it means for your brand goals.

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During this crisis—and in the months to come—marketers must understand the new patterns of consumer behavior and adapt to the long-term impact of our new normal. Here’s how your business can drive innovation and unity during this crisis.

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Adjust your marketing strategy and tone to suit the specific needs of the veterinary community during the COVID-19 pandemic.

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Keep up-to-date as states adjust continuing education requirements, and get ideas for marketing and education strategies to support veterinarians during this uncertain time.

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In the last few weeks, the COVID-19 pandemic has relentlessly changed practically everything—for all of us. Veterinary conferences and events have been canceled or postponed, marketing campaigns have ground to a halt, and our workdays are often tainted with uncertainty. Although much remains outside of our control, our team’s focus endures: We’re committed to helping […]

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