Expert Tips for Strategy, Marketing, and Sales Teams

Use this email marketing checklist to make sure you’re not missing any key details in your next email campaign. 1. From Address Determine what name you wish to appear as the sender in the recipient’s inbox. For example, if it’s a sales message, you may decide to send it from the sales manager. If you’re […]

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If you are advertising on Facebook (or planning to), you need a Facebook pixel. Yes, need. The pixel is simply a few lines of code that you install in the header of your website. It’s the same concept as the code you install for Google Analytics to allow data collection on your website traffic. The […]

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In this case study, we’ll take a look at how one company leveraged RACE-approved CE to earn high registration numbers and an incredible registration-to-attendee conversion rate.

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We're all new to working from home during a pandemic—and it can be extra stressful. Use these 7 tips to redefine your boundaries and reclaim your time.

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Planning your fourth-quarter marketing deliverables? Diving into your veterinary marketing strategy for next year? You’ll need these updates on the state of the veterinary industry. Veterinary Practices a Rare Economic Bright Spot We’re all home and spending more time with our pets (and realizing how essential they are to our social network). Maybe we’re also […]

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Many companies have been pursuing webinars as a way to generate leads and provide educational nurturing for prospects. In this case study, we’ll look at how webinar performance can be amplified through a partnership approach to registration marketing. Case Study An established company in the veterinary industry launched a 12-month webinar series initiative with a […]

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Veterinary podcasts are becoming increasingly popular. Find out why they have so much appeal in the veterinary market—and how you can leverage them for your brand.

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Need some on-the-go marketing inspiration? Check out these 4 marketing podcasts to stay up-to-date and on-tre

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Whether you're new to blogs or an expert, you'll benefit from this quick list of marketing blogs to inspire you and keep you informed on the latest trends.

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A blog can have a long-term impact on your sales and marketing goals. Use these 10 tips to convince your boss (or yourself).

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In this case study, discover the power of a timely message and the role of targeted social media ads in achieving your mid-pandemic marketing goals.

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Not all data is created equal. Find out where your data comes from—and which source is most effective for campaign success.

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When you’re leveraging paid advertising, do you know which KPIs are most important? Measure your success with these 6 indicators.

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Looking to give your inbound digital campaigns a jolt of energy? Check out these lead magnet ideas.

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So your conference plans are on hold, and you’re considering hosting a webinar to meet lead generation goals, spread brand awareness, or nurture your list. But how do you choose a topic that’s worth presenting? What makes a webinar worth your veterinary audience’s limited time? Here are a few ideas to jump-start your next webinar […]

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New to webinars? Don't miss these 10 tips to help make your webinars stand out.

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You should be looking at this metric for every marketing campaign you create.

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See how one midsize company in the veterinary space partnered with Brief Media to fuel a handraiser campaign and generate high sales conversions.

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What makes an email delivery unsuccessful? What triggers unsubscribes, bounces, and spam reports? Get a quick overview of the intricacies of your email deliverability report.

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If an email is sent but never seen, does it make an impact? Unlike the proverbial tree in the forest, nope. Try these optimization tips to help ensure your email is opened.

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If selling is an art, then a virtual sales demonstration is where art and technology collide. Try these 10 tips to ace the art of virtual selling.

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Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s not too late! We’ve talked about remarketing as a key part of your digital marketing engine. This case study illustrates how it can be used as part of your shorter-term campaigns to create incredible […]

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The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as an inverted pyramid that shows the largest pool of potential buyers at the top and narrows to the most interested prospects. Visualizing a sales funnel can help marketers and salespeople determine what a prospect […]

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