Industry Insights

Expert Tips for Strategy, Marketing, and Sales Teams

Get practical guidance for strategizing and executing veterinary marketing campaigns that earn the trust and attention of discerning veterinarians.

Educational Campaign Helps Company Control a Narrow Conversation [Case Study]

July 8, 2020
2 min

Digital capabilities are expanding horizons for B2B companies in the veterinary industry, enabling them to employ a B2B2C campaign structure to own conversations with both veterinarians and pet owners in a 360-degree manner. These web-based campaigns are less expensive than the direct-mail approach for B2B2C campaigns of the past, resulting in wider adoption in our […]

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The B2B2C Business Model, Explained

July 8, 2020
2 min

You’re probably pretty familiar with the two primary business revenue models: business-to-business (B2B) and business-to-consumer (B2C). Most companies either sell their products or services to other companies or to an end user. But have you heard about B2B2C? It’s more relevant to your business than you might think. B2B vs B2C A B2B model focuses […]

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How This Webinar Surpassed Expectations for Lead Generation [Case Study]

July 1, 2020
2 min

Virtual education is on the rise! Companies are executing online education through a variety of channels, including virtual trade show events, media-hosted webinars, and their own internally hosted webinars. In this webinar case study, see how a new company in the veterinary industry partnered with Clinician’s Brief to spread the word about their upcoming event—and […]

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What Is A/B Testing?

July 1, 2020
2 min

A/B testing is one of the best strategies for optimizing your digital marketing. Get a quick overview of this simple approach and start using it today.

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Is Your Value Proposition Strong Enough?

June 25, 2020
3 min

Your tactics are only as strong as your weakest link… how’s your message? Value propositions are not just a list of features and benefits or the tangible product or service you deliver—they go much deeper. There are many traps you can fall into while creating your value proposition. Don’t mistake it for a slogan, and […]

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What Is Retargeting?

June 25, 2020
2 min

Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website visitors and app users—this is really retargeting. Retargeting leverages the display network to serve ads to site visitors via website tracking cookies. Remarketing, on the other hand, leverages email for reengagement. Retargeting is often […]

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How a Simple Training Video Converted Leads to Sales Meeting Requests

June 18, 2020
2 min

New to digital marketing? This case study will be right up your alley. See how a simple training video worked to convert 23 sales meeting requests.

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What Are Off-Network Impressions?

June 17, 2020
< 1 min

You may have heard about delivering your ad via off-network impressions. Get the 411 on how it works and see some real-world examples!

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Back to Basics: 3 Marketing Books to Read

June 8, 2020
2 min

It’s easy to get caught up in the marketing jargon. Or to feel lost in the complexities of the ever-evolving world of marketing tactics. Ultimately, as a marketer, you have two key tasks. The first is to understand consumer behavior. The second is to tell compelling stories that elicit a desired behavior. If you’re feeling […]

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What Is Remarketing?

June 8, 2020
2 min

Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these two tactics are so easy to mix up (beyond the similarities of their names). Part of the challenge is that Google refers to remarketing as a way to reach past website visitors and app […]

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The Ultimate Guide to Marketing Terms

June 8, 2020
13 min

Welcome to your ultimate guide to marketing acronyms, concepts, and trends. Marketing and advertising terms are constantly evolving as technology brings us new ways to reach prospects, deliver content, and automate our efforts. In this guide, you’ll find definitions and examples for everything from APIs to behavioral targeting, and more. You’ll want to bookmark this […]

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Remarketing and Retargeting: 2 Critical B2B Bottom-of-Funnel Tactics

June 5, 2020
4 min

Digital marketers have been using remarketing and retargeting strategies for years. They’re an effective way to drive sales and build brand awareness with a highly targeted online marketing strategy. Let’s dive deeper into these concepts and take a look at how they can level up your online advertising strategies. Most businesses employ online advertising through […]

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The Do’s and Don’ts of Retargeting

June 5, 2020
4 min

Remarketing can be a powerful component of a B2B marketing strategy. Get started with these 10 do's and don'ts for remarketing to veterinary professionals.

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Case Study: How This Lead Nurturing Program Converted 28% of Its Leads

May 29, 2020
4 min

A strong lead nurturing program is a crucial tool in the veterinary marketer's arsenal. See an example of a successful campaign targeting and execution.

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10 Tips for Crafting an Automated Lead Nurturing Program

May 28, 2020
4 min

A lead nurturing program can strengthen your marketing campaigns and more efficiently convert your leads. Try our 10 best tips to create your own.

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10 Lead Generation Ideas Beyond Veterinary Conferences

May 21, 2020
4 min

Conferences may be on hold, but that doesn’t mean your lead generation programs need to follow suit. Use these 10 lead generation ideas to keep leads coming in.

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Why Veterinary B2B Marketers Should Refocus on Customer Experience

May 21, 2020
4 min

Customer experience, account-based marketing, and omnichannel experiences—what's it all mean for the modern veterinary B2B marketer? Get the breakdown here.

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How to Build Custom Audiences for Your Brand

May 13, 2020
4 min

Is your marketing campaign ROI low? Your message may not be reaching the right people. Try these tips for getting started with a custom audience.

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Current Digital Marketing Trends in Web Traffic, CPC, and E-Commerce

May 13, 2020
4 min

We compiled some of the most relevant digital marketing trends for veterinary marketers. See what's changed in B2B web traffic, CBC, and e-commerce.

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What You Need to Know About States Reopening

May 7, 2020
2 min

States are reopening, but it's hard to know what that means for your business. Plan your next steps for your brand in the veterinary industry with these insights.

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4 Steps for Developing a Post-COVID-19 Sales Call Protocol

May 7, 2020
4 min

The transition back to in-person meetings may be rocky. Use these guidelines to create a safe, considerate sales call protocol—for your employees and your customers.

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Virtual Sales: Getting in Front of Prospects

April 30, 2020
5 min

How do you actually get in front of prospects at a time when travel and in-person meetings are either risky or not recommended? Like everything else in our lives at the moment, you turn to virtual strategies. Here are a few practical tips for hooking leads, converting them into virtual meetings, and then executing professional web meetings that lead to sales conversions.

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5 Lead Generation Ideas That Repurpose Content You Already Have

April 30, 2020
5 min

When quickly shifting your marketing strategy in response to a crisis, the immediate demand for new content can feel overwhelming. Don’t stress! Let’s take a look at ways you can repurpose existing content to support your evolving initiatives—and ultimately generate sales-ready leads. Repurposing content is a great way to quickly develop new campaigns that give […]

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