Expert Tips for Strategy, Marketing, and Sales Teams

Raise your hand if you were in the vet med scene in the early 2000s. Is your hand up? Ours too. If not, welcome to the industry! We’ve got some great insights to get you up to speed.  We’ve proudly participated in an incredible evolution of the veterinary industry. Spoiler alert: The resources, tools, and processes […]

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You believe in the marketing power of CE webinars. And you believe in the value of repurposing content. Now, would a little inspiration be helpful? Say no more! You can squeeze 9 different content formats out of just one CE webinar. Here’s how. Before you pick content formats, take a look at what one veterinary marketer learned about […]

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Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation.  We explored audience segmentation in our post, Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing, in case you want to refresh your knowledge before diving into the finer details.  Let’s start by taking a look […]

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Industry awareness holidays are full of marketing potential. Haven’t you noticed that your post about #NationalPuppyDay outperforms everything else on your social media pages? You’re not alone. Industry awareness holidays, such as National Veterinary Technician Week, have proven to be popular with veterinary professionals. So, are you ready to start celebrating? Use these tips to […]

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You’ve got your sleeves rolled up and your power song cranked. It’s time to generate some leads. Use this lead generation checklist to help plan your campaign and make sure you’ve got all your ducks in a row. Step 1: Campaign Goals Establish your campaign goals to ensure the entire team is on the same […]

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Veterinary marketers have a helpful new resource in Plumb’s™. This popular Brief Media brand is expanding its ability to gather market intel and target veterinarians based on search behavior. You’ve probably heard the name before, but here’s a snapshot of Plumb’s. Plumb’s is a digital reference with everything from diagnostic and treatment guidance to reliable drug […]

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Love case-based content? Love market data? Love leads? Great news—there’s a way to combine all of them with interactive case-based clinical content! Even better news—the Brief Media audience loves this content too. Veterinarians really have fun testing their knowledge. The quizzes in our daily newsletters get huge engagement. Interactive case-based content allows your brand to […]

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Product launch got your team feeling pinched? Here are 5 tips for content creation that'll help your new product succeed in the veterinary market.

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You will always need quality content for robust lead generation. Luckily, you don’t have to reinvent the wheel every time! Investing in new content to meet your lead generation goals isn’t always an option. But if you’ve already got great content, you have a ton of opportunities to turn up the volume on lead generation. […]

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Does reaching prospects feel like a guessing game that leaves you with messaging that just doesn’t land with your audience? Those failed marketing campaigns cost time and money and result in missed opportunities that are impossible to quantify. To add to the confusion: today’s veterinary industry marketers are finding it harder than ever to know what […]

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If the idea of searching out good leads is giving you flashbacks to Gelengarry Glen Ross, don’t worry, those days are behind us. We’ve come a long way from competing for coveted premium leads and battling over who will be a coffee-deserving closer or the owner of a brand new set of steak knives.  Luckily, […]

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Raise your hand if you want more leads! The Handraiser program can help you get them and easily sort them into engagers and those ready to have a sales conversation. Think you might be dreaming? Well, pinch yourself and wake up to how easy it can be. Created by veterinary experts, handraiser programs are designed to […]

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Everyone has a different philosophy on the best way to do email. But how do you settle into the right strategy for your brand? Get our top tips for email marketing in the veterinary space.

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See how one company leveraged historic engagement data to drive new content.

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Apple’s iOS 15 is arriving this September. You may have heard rumblings that it means the end of email marketing. The warnings needn’t be so dire—but you will need to prepare. Don’t worry. We’ve got a quick overview for you to make sure you are prepared for the switch and have the tools to adapt […]

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Go for maximum exposure of your existing content with a cross-channel promotional strategy and see if you don't get Gestalt results too.

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Learn 6 common remarketing techniques that will help you leave no stone unturned in your eternal goal of generating leads.

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See how one campaign in the veterinary industry successfully attracted high engagement with both primary and remarketing campaigns.

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Ready to start creating a Facebook ad? We’re here for you. Brush up on what you need to know to get started with Facebook Ads Manager. The Basics of Facebook Ads Manager Let’s quickly run through the structure of advertising in Facebook Ads Manager before we dive into the anatomy of the ad itself. Using First-Party […]

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5 Ways to generate veterinary professional leads using the Facebook Ad Manager, Facebook Pixel and perhaps even a media partner.

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Virtual sales is here to stay. We've got 5 ways to align sales and marketing and maximize your sales team's time and enegy in the new normal.

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Ah, virtual events. We know them well by now. The last year, we’ve seen many virtual events, from endless Zoom meetings and conferences gone digital to educational seminars converted to webinars. And just as “necessity is the mother of invention,” our industry has risen to the occasion. We’ve made great strides in adapting to new […]

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Is it found in the breakdown by Industry or by Channel or some other benchmark altogether? Know what's good and not so good when it comes to cost per lead.

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